Tim Chien [:timdream] Mozilla Taiwan Community (MozTW)

http://timdream.org/

MozCamp Asia 2011

• Graphics • Get Firefox!

The Firefox Promotion Campaign

“If Firefox is fast and customizable,

why shouldn’t something that promotes it aren’t?”

Answer: “a collections of user-

generated ‘product pages’ customized to promote on how people use their own Firefox.”

http://www.bobchao.net/getfirefox-com-tw

• Login with OpenID, no sign up required

• Personalize the page with profile picture, names, intros, etc.

• Pick 3 favorites out of 15 pre-defined features

• List favorite add-ons • Vanity URL and badges:

http://gfx.tw/username • Download Firefox or add-ons directly

from page

• 2801 sign-in users • 181,865 copies of Firefox

downloaded • 610 add-ons Indexed • 5129 pageview on the launch day

(Aug 2009) • Average pageview last week:

~200/day • 56% of people use Google as their

online identity

1233 36%

1568 45%

676 19%

2244 64%

Page incomplete Complete with profile pic Complete w/o pic

0 200 400 600 800 1000 1200

Color Profile Info Hub

Multiple Profile Multiple Selection

Page Zoom Prviate Browsing

Search Bar Awesome Bar

Privacy Protection Web Standards

Javascript Speed Up Leading in Technology

Safe and Secure Free and Open

Customizable

0 500 1000 1500 2000

PIXNET

WordPress.com

myOpenID

myID.tw

Yahoo!

Google

User Experience is extreme important in a web project,

conversion rate of each step highly depend on it

• Side Mission: let people aware of the benefit of OpenID, the de-centralized authorization system.

• Facebook Connect

Text description about OpenID

Service Provider Dropdown

URL Input Form

from Steve Krug, Don’t make me think http://www.sensible.com/

https://code.google.com/p/openid-selector/

•  Side mission: Find the top 15 add-ons in Taiwan that could reflect people’s taste from time to time o  Replaces manually maintained top 15 list at

moztw.org

• Failed: people selects suggested add-on that is already on top. o  IE Tab listed as #1 add-on for all categories

• Failed: Low returning rate; failed to design a mechanism for people to keep updating their page.

0 200 400 600 800 1000 1200

Stop Autoplay Tab Mix Plus

Firebug ScrapBook

DownThemAll! Google Toolbar Easy DragToGo

FireGestures Video DownloadHelper

Greasemonkey Xmarks Sync Adblock Plus

Download Statusbar New Tong Wen Tang

IE Tab

• Users are mostly power users and developers o Google > Yahoo! o  People who customized their Firefox o  Heavy add-on users

• Update the OpenID sign in dialog • Merging pre-defined add-on

catalogues into one. • New free text area

“Firefox as a web editor.”

— gfx.tw/hlb

您可以選擇用G牌瀏覽器定義您的上網經驗；您也可以選擇用您的上網經驗定義您的Firefox (戰吧！)

— gfx.tw/grassboy

You could let the G-brand browser defines your online experience; or, you could define your own with Firefox. (flame war!)

— gfx.tw/grassboy

•  Mozilla Add-ons “Bandwagon” o  Syncing add-on list directly from Firefox with

Add-on Collector o  Ability to give comment to each of the add-on

listed in the collection

•  Mozilla Add-ons “Fashion your Firefox” • Webify me

o  Customization recommendations based on questionnaire, personal promotion

•  Firefox workshop (World Ready mailing list)

•  Mozilla Affiliates •  Mozillians

• We can be self-taught web developer, how can we self-taught ourselves to be UX designer?

• What is the balance between designing a good process (with good conversion rate) and gathering an un-biased statistics?

• No streamline process to localize add-on description on Mozilla Add-on

• Before investing into such endeavor, how do we prevent re-invent the wheel?

• What’s the communication channel to have Mozilla websites work with ours better? (e.g. bug 398366)

• What do we do from here to tell Firefox power users that Mozilla is more than just a browser?

• How do we translate these online attention into community participation?

• BobChao for planning •  Irvinfly for art design refine • Others in MozTW for suggestions

and wording o  Alicekey o  Littlebtc o  etc.

• http://timc.idv.tw/ • @timdream on Twitter

• Build mascot with community power • 3:15pm “Orchid & Dahlia” Room

Thanks you for your participation