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Founding Partnership Opportunity
September 2012
Driving foot traffic to stores
Offering customers incentives to spread the word for
stores whilst maintaining premium brand positioning
Sustained and multi-channel engagement with
customers
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• Gifted is NOT a gimmicky coupon/daily deal/promotional
code website
• Gifted is NOT Wrapp, a social gifting site that focuses on
generic, mainstream brands
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• Gifted lets consumers share unique retail experiences with their Facebook
friends by sharing “gift cards” from upmarket and boutique retailers
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Gives customers a reason to enter the store – driving foot traffic
No cost to retailer unless customer in fact enters store and makes purchase
Creates a meaningful interaction with a new customer and the brand – with their own lifetime value distinct from their initial purchase
Social marketing via recommendations increases trust with your brand
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© Nimisha GuptaClient:
GIFTED
Presentation:
Logo and Initial Ideas
Logo Direction 1—Mobile Application
START GIFTING
MY GIFTS
MY GIFTSCREATE
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
Al ice Anderson
Amy Boulder
Andrew Pul l ing
Br idget Anouk
SEND GIFT MY GIFTS
MY GIFTSCREATE
$30M.J BALE
$40LOREM STORE
$20CUE
$30M.J BALE
for Andrew
SEND GIFT
$0 $10 0
$35
Add to Gift:
SEND NOW
SEND NOW
SEND NOW
© Nimisha GuptaClient:
GIFTED
Presentation:
Logo and Initial Ideas
Logo Direction 1—Mobile Application
START GIFTING
MY GIFTS
MY GIFTSCREATE
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
Al ice Anderson
Amy Boulder
Andrew Pul l ing
Br idget Anouk
SEND GIFT MY GIFTS
MY GIFTSCREATE
$30M.J BALE
$40LOREM STORE
$20CUE
$30M.J BALE
for Andrew
SEND GIFT
$0 $10 0
$35
Add to Gift:
SEND NOW
SEND NOW
SEND NOW
© Nimisha GuptaClient:
GIFTED
Presentation:
Logo and Initial Ideas
Logo Direction 1—Mobile Application
START GIFTING
MY GIFTS
MY GIFTSCREATE
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
Al ice Anderson
Amy Boulder
Andrew Pul l ing
Br idget Anouk
SEND GIFT MY GIFTS
MY GIFTSCREATE
$30M.J BALE
$40LOREM STORE
$20CUE
$30M.J BALE
for Andrew
SEND GIFT
$0 $10 0
$35
Add to Gift:
SEND NOW
SEND NOW
SEND NOW
© Nimisha GuptaClient:
GIFTED
Presentation:
Logo and Initial Ideas
Logo Direction 1—Mobile Application
START GIFTING
MY GIFTS
MY GIFTSCREATE
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
Al ice Anderson
Amy Boulder
Andrew Pul l ing
Br idget Anouk
SEND GIFT MY GIFTS
MY GIFTSCREATE
$30M.J BALE
$40LOREM STORE
$20CUE
$30M.J BALE
for Andrew
SEND GIFT
$0 $10 0
$35
Add to Gift:
SEND NOW
SEND NOW
SEND NOW
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Fully customise
terms and conditions
visible on the gift
card
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Medium Outlay ROI analysis possible?
All gift cards sent for free
(redemption funded by retailer)
$3 per gift card redeemed in store1
(i.e. when customer is actually
spending money)
✓ Comprehensive reporting on:
- number of gift cards sent
- Individual insights into both recipients and senders of gift cards
- No. of gift cards actually redeemed & value of corresponding sale
Note: US model has ~10% conversion rate from sent gift cards
TV advertising $35,000-2,000,000 per 30 second
spot
✗ No ROI tracking
Newspapers Full page ad in SMH (M-F)
$73,000; (Saturday) $93,000
✗ No definitive ROI tracking. On average advert will get attention of
~2% of readers, ~0.5% of 2% will take action
Radio Minimum $7,000 for non-prime
time 20x 30 sec adverts
✗ No ROI tracking
Magazine $3,000-25,000 for full page ad per
issue
✗ No ROI tracking
Billboards $600-2,500 per month ✗ No ROI tracking
Direct Mail ~$2.20 per addressee ✗ No definitive ROI tracking
Facebook ~$0.8 per click through
~$4 for a Facebook “like”
✓ On average very low 0.2-0.3% click through rate for Facebook ads
✗ Difficult to value a Facebook “like” in terms of sales realised
Website SEM ~$2,500 per month ✓ Tangible ROI tracking for e-commerce sales
✗ No definitive ROI tracking for walk-in sales that stem from SEM work
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1 Indicative pricing for comparison purposes, Actual commission per gift card will depend on agreement with retailer.
• We will measure:
– Increase in foot traffic by counting number of cards redeemed
– Increase in sales by measuring $ value of gift cards redeemed
– Increased engagement with social media by measuring number of impressions generated by gift cards (i.e. number of gift cards shared over Facebook x number of Facebook friends)
• To put this in perspective you can turn a 10,000 strong mail list into a potential market of 2 million (e.g. if 10,000 original customers have 200 unique Facebook friends)
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• Right now – we don’t. We want to work together with
our foundation partners and tailor our solution to you
first during a trial period
• We will introduce a commission based model once
we have your perfect solution
• 100% performance-based - we only get paid, when
you get paid
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• James
– Previously worked at Morgan Stanley, Macquarie
Bank, UBS and Pottinger
– [email protected] / 0425 216 615
• Victor
– Previously worked at Topguest, a Silicon Valley startup
which built Facebook-powered software for the world’s
largest travel companies (including Hilton, Virgin and IHG)
– [email protected] / 0406 179 962
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• Confirm interest in being a founding partner with
Gifted
• Work together to design your engagement with your
customers via Gifted
• Get Gifting!
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