The power of the many

Crowd funding & crowd sponsoring

Gijsbregt BrouwerKickstart Crowd funding - MusyQ Amsterdam- 23/11/2011

Cinema reloaded Creative industry?

Highways and parks

Crowd funding Crowd sponsoring

#AD6

Authenticity High involvement

Engagement of many Shareable

What’s in it for me?

Templates

Crowd funding

Clubs are crowds

Family supports the athlete

Fans own the club

Shirt sponsoring

Team Parastars

Crowd sponsoring

1 sponsor many sponsees

47K runners 2.5M New Yorkers

5M digital fans

(hyper) localization

Case #AD6

#AD6

Social control Responsible spending

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