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Gilles Brentini – Innovation Manager IT-Airport – June 2015
Travelers & technology : it's an emotional
journey
Innovation IT-Airport
@
Genève Aéroport
Why is a Customer LOYAL ?
Loyalty
Satisfaction
Attractive Offer
Comfort
Customer Relationship
Interdependency
Innovation
Anticipate
needs
Another
Experience
…and it does work !
ITC’s 3 Categories of Innovations
Dream
Innovation
PragmaticSurvival
Safety
Social
Esteem
Accomplishment
…that fulfill different needs ! S
atis
factio
n
Anoth
er
Experie
nce
Antic
ipate
Needs
Innovation – GVApp
GVApp – Our mobile APP on IOS & Androïd
BEFORE AFTER
So
urc
e : A
led
Le
wis
–T
oy C
on
fid
en
tial-
htt
p:/
/ww
w.t
oyco
nfid
en
tia
l.co
m/
11
12
Dream – Innovation Oriented
“I heard about it later, and when they called us blasphemers and demon-creators, I always thought of him. Robbie was a non-vocal robot. He
couldn’t speak. He was made and sold in 1996. Those were the days before extreme specialization, so he was sold as a nursemaid.”
I. Asimov, extract from Robbie, 1940
EasyPorter Concept – Innokick winner !
Trolley as an
«Autonomous Guide»
Keep it simple !
Source : http://www.letsgraph.com/2012/06/keep-it-simple.html Quality Tag Cloud - created with :http://www.wordle.net/
…and Flexible !
…how can I help YOU !
Welcome to Geneva…
Our Assistant ! Robbi
Inside Robbi…
Front View Back View
Monitoring – Live + e-mail
Media ?
Navigation
Passengers’ Acceptation
Robot in public environment ?
Sector
Industry
Public
UtilityProved Still to demonstrate
Competition or Facilitator?
http://www.nma.gov.au/engage-learn/robot-tours
http://videos.tf1.fr/jt-20h/2014/les-touristes-de-seville-
guides-par-un-droide-8453447.html
Hotels in
Japan
Role : Check-
In
Shops
Information Robots
To be or not to be … Humanoid ?
Also in our industry !
“Interactive forums on key new
trends and topics, including :
• Mobile and Wearable
Technology,
• Robotics and AI,
• and Cabin Connectivity.”
Drone
Test
with
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Author. Permission to copy and reproduce content may be
granted by the author, at their discretion, and by request
only.
Source: presentation of Gilles Brentini, Genève Aéroport
at the 2015 SITA Air Transport IT Summit, Brussels.
2015 Air Transport IT Summit
