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Pitney Bowes study reveals U.S., U.K. and Germany are the most desirable international shopping e-destinations. Research also reveals most prevalent barriers to cross-border purchases are shipping costs, delivery times and safety.
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Canadawould buy from
United Stateswould buy from
Francewould buy from
Germanywould buy from
Russiawould buy from
47% Germany
85% U.S.
United Kingdomwould buy from
35% France
73% U.K.
76% Germany
67% U.S.
56% U.K.
89% U.S.
33% China41% Japan
62% Canada
58% U.K. 74% U.K.
78% U.S.
57% France
49% Japan
68% Germany
43% China
Indiawould buy from
Brazilwould buy from
Japanwould buy from
Australiawould buy from
47% South Korea
69% U.S.
42% Germany
47% U.K.
74% U.S.
44% Japan51% Japan
90% U.S.
55% China 61% U.K.
82% U.S.
51% France
75% U.K.
84% U.S.
40% China
2014 Pitney Bowes Global Online Shopping Study
Shopping The World
Top three countries, outside their own, where online shoppers would buy products from retailers
45% Japan
88% U.S.
40% Germany
Chinawould buy from
blogs.pb.com/ecommerceMethodology: The 2014 Pitney Bowes Global Online Shopping Study of 12,025 respondents was conducted online by ORC International and polled approximately 1,000 respondents across 12 countries to gain a better understanding of consumers’ perceptions about shopping online. The survey was conducted in August 2014.
Buyer Misperception: Highest percentage of shoppers who think they can only purchase products online from retailers in their own country.
21%South Korea
19%China
15%India
15%Japan
South Koreawould buy from
www.pb.com/ecommerce
@pbecommerce