Global Washing Machine Market Forecast 2026

MARKET INTELLIGENCE . CONSULTING

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GLOBAL WASHING MACHINE MARKET

FORECAST & OPPORTUNITIES

GLOBAL WASHING MACHINE MARKET

FORECAST & OPPORTUNITIES

2016 – 2026

2

Scope of ReportType of Interest (POI): Washing Machine

Review Period

2016 – 2019

Base Year

2020

Estimated Year

2021

Forecast Period

2022 – 2026

Year RangeWASHING MACHINE MARKET TYPE

REGION

• North America

• Europe

• Asia-Pacific

• South America

• Middle East & Africa

• Fully Automatic

• Semi-Automatic

A washing machine (laundry machine, clothes washer, or washer) is a home appliance used to washlaundry. The term is mostly applied to machines that use water as opposed to dry cleaning (which usesalternative cleaning fluids and is performed by specialist businesses) or ultrasonic cleaners. The useradds laundry detergent, which is sold in liquid or powder form, to the wash water.

Market Segmentation

• Smart Connected Washing

Machine

• Conventional Washing

Machine

TECHNOLOGY

MACHINE CAPACITY

• Below 6 Kg

• Between 6-8 Kg

• 8 Kg & above

3

Table of Contents

S. No. Contents Page No.

1. Product Overview

2. Research Methodology

3. Impact of COVID-19 on Global Washing Machine Market

4. Executive Summary

5. Voice of Customer

5.1. Brand Awareness

5.2. Factors Influencing Purchase Decisions

6. Global Washing Machine Market Outlook, 2016-2026F

6.1. Market Size & Forecast

6.1.1. By Value & Volume

6.2. Market Share & Forecast

6.2.1. By Type (Fully Automatic and Semi-Automatic)

6.2.2. By Machine Capacity (Below 6 Kg, Between 6-8 Kg and 8 Kg & Above)

6.2.3. By Technology (Smart Connected Washing Machine and Conventional Washing Machine)

6.2.4. By Company (2020)

6.2.5. By Region

6.3. Product Market Map

7. Asia-Pacific Washing Machine Market Outlook, 2016-2026F




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Table of Contents


7.2.1. By Product Type

7.2.2. By Machine Capacity

7.2.3. By Technology

7.2.4. By Country

7.3. Asia-Pacific: Country Analysis

7.3.1. China Washing Machine Market Outlook, 2016-2026F

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value & Volume

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Product Type

7.3.1.2.2. By Machine Capacity

7.3.1.2.3. By Technology

7.3.2. India Washing Machine Market Outlook, 2016-2026F







7.3.3. Australia Washing Machine Market Outlook, 2016-2026F


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Table of Contents







7.3.3. Japan Washing Machine Market Outlook, 2016-2026F





7.3.3.2.2 By Machine Capacity

7.3.3.2.3 By Technology

7.3.5. South Korea Washing Machine Market Outlook, 2016-2026F







8. Europe Washing Machine Market Outlook, 2016-2026F




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Table of Contents





8.2.4. By Country

8.3. Europe: Country Analysis

8.3.1. France Washing Machine Market Outlook, 2016-2026F







8.3.2. Germany Washing Machine Market Outlook, 2016-2026F







8.3.3. United Kingdom Washing Machine Market Outlook, 2016-2026F




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Table of Contents





8.3.3. Italy Washing Machine Market Outlook, 2016-2026F







8.3.5. Spain Washing Machine Market Outlook, 2016-2026F







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Table of Contents


9. North America Washing Machine Market Outlook, 2016-2026F







9.2.4. By Country

9.3. North America: Country Analysis

9.3.1. United States Washing Machine Market Outlook, 2016-2026F







9.3.2. Mexico Washing Machine Market Outlook, 2016-2026F







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Table of Contents


9.3.3. Canada Washing Machine Market Outlook, 2016-2026F







10. South America Washing Machine Market Outlook, 2016-2026F







10.2.4. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Washing Machine Market Outlook, 2016-2026F







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Table of Contents


10.3.2. Argentina Washing Machine Market Outlook, 2016-2026F


10.3.2.1.1 By Value & Volume





10.3.3. Colombia Washing Machine Market Outlook, 2016-2026F







11. Middle East and Africa Washing Machine Market Outlook, 2016-2026F







11.2.4. By Country

11.3. Middle East & Africa: Country Analysis

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Table of Contents


11.3.1. South Africa Washing Machine Market Outlook, 2016-2026F







11.3.2. Saudi Arabia Washing Machine Market Outlook, 2016-2026F







11.3.3. UAE Washing Machine Market Outlook, 2016-2026F







11.3.4. Kuwait Washing Machine Market Outlook, 2016-2026F



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Table of Contents






12. Market Dynamics

12.1 Drivers

12.2 Challenges

13. Market Trends and Developments

14. Competitive Landscape

14.1. Whirlpool Corporation

14.2. LG Electronics

14.3. Midea Group Co. Ltd.

14.4. AB Electrolux

14.5. Panasonic Corporation

14.6. Samsung Electronics Co. Ltd.

14.7. Arcelik A.S

14.8. GE Appliances

14.9. Hitachi Chemical Co. Ltd.

14.10. Robert Bosch GMBH

15. Strategic Recommendations

16. About Us and Disclaimer

RESEARCH METHODOLOGY

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Research Methodology

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in the global washing

machine market, overall market size and segmental

market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about the global washing machine

market.

Data Collection

Data Filter& Analysis

Research &Intelligence

ActionableInsights

BusinessSolution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Final Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research

15


Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of global washing machine market. The team has analyzed

the outlook of various segments of this market, while considering the major influencing factors such as characteristics of washing machines,

such as washing clothes, drying, heating and others, with numerous technological advancements leading to their higher efficiency, in terms of

saving water and electricity, are few of the major factors driving the market during the estimated period. The study includes market forecasting,

which would enable our clients to take better decisions while planning their strategy to achieve sustainability in global washing machine

market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value and Volume: Market size, in terms of value and volume, for the year 2020 was calculated based on information

collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as washing

machine manufacturer and supplier companies, channel partners, market influencers & end users, industry experts, and other industry

participants.

• The team interviewed more than 15 – 20 washing machine manufacturers, supplier and distributor companies, 45 – 50 channel partners, 80

– 100 end users, and 15 – 20 industry experts and other value chain stakeholders in the global washing machine market to obtain the overall

market size from 2016 to 2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size

was averaged out, to arrive at the market size data during 2016-2020.

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• Respondents were asked about the current and future market growth rates, market shares by type, by machine capacity, by technology and

by region. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across

various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further

triangulated from other stakeholders.

Methodology Followed for Calculation of Market Shares:

• Market shares shares by type, by machine capacity, by technology and by region were calculated based on the responses received through

primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various

segments of the washing machine market. The final shares were calculated by taking the geometric mean of the responses gathered from

key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in

SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Global

Washing Machine market, TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis

17


TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research

also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It

should be noted that the figures compiled are only for the organized market including market share data. The currency used in the report is the

United States Dollar (USD), with the market size indicated in USD million.

Partial List of Companies Interviewed Key Secondary Sources

▪ Whirlpool Corporation

▪ LG Electronics

▪ Midea Group Co. Ltd.

▪ Panasonic Corporation

▪ AB Electrolux

▪ Samsung Electronics Co. Ltd.

▪ Arcelik A.S

▪ GE Appliances

▪ Hitachi Chemical Co. Ltd.

▪ Robert Bosch GMBH

▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge

Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ News Dailies

▪ Credible Paid Databases

18

Industry Brief

According to TechSci Research report, “Global Washing Machine Market By Type (Fully Automatic & Semi-Automatic), By Machine Capacity (Below 6 Kg,

Between 6-8 Kg and 8 Kg & above), By Technology (Smart Connected Washing Machine & Conventional Washing Machine), By Region, Competition, Forecast

& Opportunities, 2026”, global washing machine market is forecast to grow at a rate of over 7% during 2021-2026. A washing machine is an appliance that is

used for washing clothes, and a washing machine's primary medium is water. Increased demand for home appliance automation is driving the market for

washing machines. The expanded number of double income households combined with lacking time for clothing has prompted developing demand for washing

machines. Over the last decade, several technical developments have been made in these devices, contributing to their greater performance in terms of water

and energy savings. This has also helped key players in this market to gain a considerable market share in the global washing machines market.

In addition, cross-border technology exchanges have made life easier and more convenient, and many of the recipient countries are emerging as promising new

technology markets. Thus, in the coming decade, the rising tide of globalization is likely to contribute to the developments in the washing machine industry.

The global washing machine market is segmented based on type, fully automatic and semi-automatic. Due to the growing urbanization and user-friendly

functionality, the fully automatic washing machine segment is expected to register the highest CAGR during the forecast period. Recent trends show that, owing

to different energy labels and energy efficiency policies, manufacturers are focusing on the development and production of some energy-efficient products.

In terms of regional analysis, the washing machine market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East Africa. Out

of which, Asia-Pacific is the fastest growing region among the global washing machine market and the region is anticipated to maintain its growth rate over the

next five years as well. As washing machines have gained popularity due to their compatibility and user-friendliness, the Asia-Pacific washing machine market

has experienced a rapid increase. Moreover, this demand is driven by emerging economies in this area, rapid urbanization, and an expanding middle-class

population. Major Asian countries such as India and China are registering high population levels and the increased disposable income. Consequently, the region

is witnessing an increase in the usage of washing machines. An increase in demand for energy-efficient and cost-effective washing machines is a factor that is

expected to drive North America's market growth.

Based on machine capacity, the global washing machine market is projected to be dominated by between 6 to 8 kg of machine capacity over the forecast era, as

these machines have gained high customer preference as they provide perfect laundry capacity for most households worldwide. Furthermore, washing

machines with a size of 6-8 kg are better at saving energy compared to other washing machines.

Based on technology, the smart connected washing machine is expected to increase in the forecast period. These devices connect to a network in the same

way as tablets or phones do via Wi-Fi. Increasing penetration of smartphones and the Internet has led to increased awareness regarding innovative and smart

washing machines, resulting in the growth of the global market. Some of the key factors contributing to increased demand for smart washing machines in the

world market are ease of operation and relaxed sliding. During the washing process, smartly linked washing machines make efficient use of water and

electricity. Technology innovation in smartly connected washing machines offers real-time knowledge of washing stages through remote sensing to the

customer. Using Wi-Fi networking will make it easy for users to operate the washing machine conveniently from a remote location.

“The worldwide washing machine industry is powered by rising disposable revenue and developments in rural electrification. Furthermore, increasing washing

machine affordability and increasing urbanization are further boosting the demand for washing machines across the world. However, it is likely that the

availability of laundry shops and the rise of online laundry services would impede business growth.”, said Mr. Karan Chechi, Research Director with TechSci

Research, a research based global management consulting firm.

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Sample Data - Snapshot

Global Washing Machine Market Size, By Value (USD Million) & By Volume (Million Units), 2016–2026F

5.006.00

7.008.00

9.0010.00

11.0012.00

13.0014.00

15.00

10.0020.00

30.0040.00

50.0060.00

70.0080.00

90.00100.00

110.00

2016 2020 2021E 2026F

By Value (USD Million)

By Volume ( Million Units)

Asia-Pacific Washing Machine Market Share, By Machine Capacity, By Value, 2016–2026F

33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33%

34% 34% 34% 34% 34% 34% 34% 34% 34% 34% 34%

33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33%

2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F

8 Kg & Above

Below 6 Kg

Between 6-8 Kg

India Washing Machine Market Share, By Product Type, By Value, 2016–2026F

60%60%60%60%60%60%60%60%60%60%60%

40%40%40%40%40%40%40%40%40%40%40%

2016

2017

2018

2019

2020

2021E

2022F

2023F

2024F

2025F

2026F

Fully Automatic Semi-Automatic

CAGR By Value & Volume

XX%CAGR By Value & Volume

YY%

20

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FORECAST & OPPORTUNITIES2016 – 2026

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TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in

number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The

proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’

model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich

evaluation of the opportunities available in the market.

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