GODESIC assures the execution of critical events “A mix of 'HOUSTON MISSION CONTROL’ & ASANA to get

critical launches over the line.”

Launch failure has a major financial impact for big business. Most failures can be traced back to inadequate preparation, poor risk planning and flawed execution

RBS has incurred costs totalling £175 million as a result of the botched upgrade that disrupted IT systems for nearly a week this summer.“ November 2012

Telefonica said all of its 23 million U.K. mobile-phone customers can again make phone calls ...after a network failure cut those services yesterday July 2012

THE BUSINESS PROBLEM…

5-minute outage costs Google $545,000 in revenue. The outage, observed by multiple Twitter reports, lasted from approximately 3:50 p.m. to approximately 3:55 p.m. Pacific time. August 2013

Amazon.com’s website went down around 1 p.m. Pacific time today for as much as 45 minutes due to unknown causes. The outage cost the company as much as $4.72 million in lost sales August 2013

GODESIC enables large, diverse teams to plan, rehearse and execute the complex events that organisations depend

upon on to LAUNCH critical capability.

CONTEXT

IDEA PLAN & DEVELOP LAUNCH

Most management tools focus on the long

duration elements

Most of the risk is at the end BUT…

PLAN REHEARSE EXECUTE

Organisations that rely critical events to gain competitive advantage The initial focus is on major systems implementations since the route to market via IT Directors is clear

ADDRESSABLE MARKET…

1) Major systems implementation cutovers 1.1m corporate customers of ERP, such as SAP, Oracle, Microsoft running at least 2 major cutovers per months > 50m potential customers

2) Product launches 250,000 products launched each year from major corporations, estimate involves 100 people globally > 3m potential customers

3) Major events Number of venues in US, Europe and Asia estimated at 200,000 event transitions involve 200 people globally > 40m potential customers

4) Business continuity planning 3000 major global customers, each with c.100 locations requiring plans and 50 people per plan > 15m potential customers

Most critical events are run using tools that are available and familiar:

That means e-mail, Excel and conference calls held together with teams of coordinators

e-mail

Excel

Conference calls

Basic desktop & office tools Coordinators

= + +

CURRENT STATE…

e-mail

Excel

Complex projects culminate in a tightly timed finale measured in days, hours & minutes rather than weeks or months. Existing tools fall short at this point:

• Simple, intuitive tools can’t robustly manage the timing, sequencing and real time updates required for launch execution

• Complex tools are built for enterprise deployment. They are too cumbersome for rapid deployment to diverse teams

PRODUCT PROPOSITION

USABILITY

COMPLEXITY

GAP Filled today by Excel & people

Intuitive task management & collaboration tools work well

for for short projects or events

High cost enterprise products that require lengthy

implementation

Plan and execute in units of hours and minutes ☒ ☑ ☒ Automated integration to trigger team communications (calls / e-mail / SMS) ☒ ☑ ☒ Intuitive GUI that doesn’t require training ☑ ☑ ☒ Simulate plan execution to test the sequence, timing and hand-offs to anticipate errors and optimize team performance ☒ ☑ ☒ Real time collaboration – all activities can involve multiple simultaneous users ☑ ☑ ☒ Detailed sequencing of tasks linking predecessors and successors ☒ ☑ ☑

PRODUCT COMPARISON

PLANNING

REHEARSAL

EXECUTION

• Having a robust, but simple, way to capture the timing and dependencies between activities

• Needing to engage with lots of additional people who have varied skills and differing involvement at launch

• Ensuring the ownership of activities is defined and fully understood

• How to improve quality and reduce risk by iterating the launch plan, taking input from those who will be involved

• How to build executive confidence as launch approaches without diverting the focus of the team

• Getting the team familiar with the practical ways of working that will be used to manage launch

• Ability to simply and rapidly communicate with diverse teams to keep them informed of progress

• Ability to react quickly to problems, gathering experts as required and keeping other informed of any impact to subsequent activities

• Keeping attention to detail when launch activities are often conducted out of hours and through the night

• Having accurate and timely information to hand to make key decisions such as “Go / No-Go” and “Rollback”

KEY PAIN POINTS

PLAN

REHEARSE

EXECUTE

Teams work together to build a single plan that captures task relationships & sequence

Rehearse critical sequences, team interactions and activity timings

Execute like a performance. Share progress, issues and coordinate in real time

THE GODESIC SOLUTION…

2 1 3

Everything is in one place; documents, communications and team lists are all stored against simple ‘task’ blocks

Completeness of plans is verified automatically as part of a dry-run

SMS, email and even conference calls are triggered automatically

A SaaS application for planning, rehearsing & executing critical events

PLAN

REHEARSE

EXECUTE

Teams work together to build a single plan that captures task relationships & sequence • COMPLEX PLANS BUILT USING A

SIMPLE ‘TASK LIST’ LIKE INTERFACE

• EASY ADMINISTRATION TO ADD NEW TEAM MEMBERS

• ALL ITEMS RELATING TO A TASK ARE KEPT IN ONE PLACE

• LAUNCH COMMUNICATIONS, SUCH AS E-MAIL, SMS & CONFERENCE CALLS ARE DETAILED IN ADVANCE

Rehearse critical sequences, team interactions and activity timings • STRUCTURED ‘DRY RUN’

PROCESS TO STEP THE WHOLE TEAM THROUGH THE LAUNCH ACTIVITIES

• VALIDATION THAT ALL TASKS HAVE OWNERS AND THAT COMMUNICATIONS HAVE DEFINED AUDIENCES

• ABILITY TO CAPTURE COMMENTS TO REVIEW AND AMEND THE PLAN LATER

• TESTING OF ALL LAUNCH COMMUNICATIONS

Execute like a performance. Share progress, issues and coordinate in real time • ONE TOUCH TO START AND

COMPLETE TASKS • REAL TIME SYNCHRONIZATION

ACROSS LARGE TEAMS • AUTOMATED ‘ONE TOUCH’

COMMUNICATIONS • CAPTURE AND SHARE

COMMENTS AND ISSUES IN REAL TIME

• REAL TIME DASHBOARD TO PUBLISH HIGH LEVEL PROGRESS

THE GODESIC SOLUTION…

2 1 3

A SaaS application for planning, rehearsing & executing critical events

THE GODESIC SOLUTION… Technical architecture [LPNR]

OS

Data

Application Layer

Web Server

Core Technologies

Network Applications

Other Technologies

Web Applications

Communications

Deployment and support model

• Separate and secure hosted solution instance for each customer

• Up and running within 48 hrs

• Support model includes: • 1 business day response to application issues

• Ability to raise enhancement requests

• Online advisory service

THE GODESIC SOLUTION…

• GODESIC enables large, diverse teams to plan and execute the complex events that organisations depend upon on to launch critical capability.

• The founders each have 15+ years experience in program and project management, ranging from launching space rockets, running the Olympic games and launching 4G LTE.

• The target market is organisations that rely on the high risk and critical events to gain competitive advantage. This includes product launches, marketing campaigns, IT implementations and more.

• There are no established products in this space. Teams typically reach for common tools that everyone knows; usually Excel, e-mail and conference calls.

SUMMARY