businesstoValue

part – 1

5 reasons to consider an App-centric Marketing

approachIs your target going mobile?Don’t worry …be App!

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#1Apps are really popular.Many people download them.

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Deloitte research into mobile consumption reveals that in 2010 45% of smartphone owners downloaded at least one app per week

source: Deloitte "Killer Apps? Appearance isn't everything", 2011

nice to have?

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#2we prefer using apps than surfing the web; as a result, mobile app users have increased significantly

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In 2012, average time spent on mobile apps by U.S. users (127 minutes per day) increased by 35% since 2011, while average time spent on the web (70 minutes per day) declined by 2.4%

source: Flurry's Blog, "Mobile Apps: We Interrupt This Broadcast"

Time on apps is growing…

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In August 2012, time spent on Apps by U.S. mobile consumers was 4.6 times that of the mobile web

source: Business insider, Chart of the day: “Mobile App Engagement Continues To Dominate Mobile Web”

Mobile web? …Apps are better!

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In July 2012, U.S. Mobile Apps audience increased by 85% since July 2011 and reached 101.8 mln (half the PC audience, down by 4%)

source: Nielsen "The social media report 2012"

101.8 mln

+85%

Huge growing audience

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#3Apps can be really engaging…and is not all about gaming or social networking

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50% and more is the retention rate over 90 days for Weather, Reference, Sports scores and News Apps

source: Flurry's Blog, "App Engagement: The Matrix Reloaded"

Information (and content?) is

king!

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#4Some Apps can drive a high frequency of use during the week

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Streaming music, Communication and Social Games are used on average every day

source: Flurry's Blog, "App Engagement: The Matrix Reloaded"

Entertainment and social for everyday use

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#5Companies and Brands are expected to have their own app

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Consumers expect their favourite Brands to have a presence within the mobile marketplace: more than three-quarters of mobile app users expect all companies to have a mobile app!

source: Deloitte "Killer Apps? Appearance isn't everything", 2011

Looking forward to getting the app!

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Today,people download apps, use them more than web and expect companies to have their own app…

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Tomorrow…

…we’ll get everything done easier through

apps…

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…and look for brands’ useful* apps for everyday life!

*see Deloitte "Killer Apps? Appearance isn't everything", 2011

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√businesstoValueⓒStefano Grigoletti

Thank you

2013