Google Online Marketing Challenge

How to select your Team members?

Alaa S. Abuiteiwi

"You may have the greatest bunch of individual stars in the world, but if they don't play together, the club

won't be worth a dime."-- Babe Ruth

Basic Needs !

• Has a genuine interest in and commitment to the Challenge.

• Spends a lot of time on the internet.

• Displays a sense of professionalism in work and actions.

• Is highly organized.

• Is a quick learner and takes initiative to find needed answers.

• Does not require guidance to get things done.

Common Mistakes!

• Do not depend on friendship when you create your team, base your choice on the level of talent you can expect from one another.

• Do add a member that does not proved his experience and seriousness before.

Functional Roles:

• Team Leader/Project Manager

• Pure Pay-Per-Click Manager

• Report Analyst

• Web Developer

• Client Relations Coordinator

Team Leader/Project Manager

• ensures that the team does not deviate from competition guidelines and requirements.

• keeps your team on top of deadlines for the report submissions and the Google Adwords campaign

• constantly checks over keywords, ad copy and landing pages to make sure they properly reflect the goals of the client.

Pure Pay-Per-Click Manager

• handle the entire interface of the Google Adwordscampaign management; overseeing keywords, ads and bids.

• An in-depth knowledge of Google Adwords is essential for this position.

• Any team members who have previous experience with Google Adwords are perfect for this position.

Report Analyst

• handles day-to-day reporting of campaign metrics to the rest of the team.

• has a deep understanding of the interfaces and features of Google Analytics, Adwords Report Center and other analytics software implemented in the campaign.

• interpret large data sets and provide valuable insight.

Web Developer

• deploys and optimizes landing pages used for the campaign.

• works with the client to improve the main website if it is appropriate.

• especially needed if the client does not have a website or a web developer on staff.

• needs to be comfortable working with HTML,CSS and a graphic design program. Knowledge of javascript and server side scripting languages such as PHP or ASP is a plus in case the client website utilize them.

Client Relations Coordinator

• Maintains close contact with the client regarding progress with the campaign.

• Helps the client formulate special online offers to add value to the Google Adwords campaign. For example, the special discount coupon for customers clicking on the Google Adwords advertisement.

• Communicates team suggested improvements to the client's website and marketing plan

• should document all implemented marketing strategies to incorporate into the post-campaign report.

Google Online Marketing Challenge

How to select your business?

Mohammed R. Eldadah

Success Starts with the Right Client

• I’m exited ! A very good experience with REAL MONEY !!

• Careful decision to choose your client

– There is a lot of experience to learn

– You’ll stay together until the end

Competition Process

SELECTING A Client

• You believe & interest in the client's product or service

• The client should be active with you.

• The client’s business has limited competition.

• The client’s services should be attractive itself.

• The client's website is feasible.

• The selected business or organization should not have used AdWords within the last six months.

Any Idea !

Non Profit Organization

- Any nonprofit organization with public charitable status

- Each finalist organization may be asked to provide proof of its charitable status by providing relevant official documentation appropriate to the organization's country.

Businesses to Avoid• Web Hosting

• Web Design Agencies

• Insurance Companies

• Mortgage Agencies

• Debt Consolidation Companies

• Multi-level Marketers

• Distributors

• Affiliate Companies

Thank you !