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Having trouble trying to figure out how to get caught up to speed in the digital age? We have compiled some good tools, courtesty of Jack Lail at KnoxNews, Erin Cubert at The Tennessean and Karen Kraft at The Daily News Journal.
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WINTERTemplate
GOOD TOOLS
01
Hardware & Software for Social Media
WINTERTemplate
02Introduction
Jack Lail | Knoxville News Sentinel
Erin Cubert | The Tennessean
Karen Kraft | The Daily News Journal
03
ToolsJack Lail
Knoxville News Sentinel
04
The Link
05• Would you try to send Web visitors off your site?
• Would you send your customers to competitors?
• Would you seek out bloggers and alternative voices and link to their sites?
06
If you did, you would grow traffic on your site.
07
If you did, you would grow traffic on your site.
by a lot!
08
Call it the “Miracle on 34th Street” effect.
09http://www.publish2.com
10
Sharing
11
12
13
14• Photo galleries are huge traffic drivers
• User submitted photos are huge traffic drivers.
• User submitted videos are huge traffic drivers (just ask YouTube).
15
Cell Journalist, LLCSuite 500
3212 West End AvenueNashville, TN 37203
P: 615.469.4411
17
18
Can you afford free?
19• Google Docs (docs.google.com)• OpenOffice (Microsoft Office for free at
openoffice.org)• Picnik (image editing, manipulation)• Maps (Google, Yahoo)• YouTube (video hosting)
20
Social News Tools
Erin CubertThe Tennessean
21
Are you having trouble reaching your online audience?
You might not be reaching them where
they’re at.
22
Where are they?- Twitter
- Flickr
- Aggregators
- Facebook and
other social sites
- YouTube
- Google News
23So, now that you know where they are …
These tools will help you maintain your organizations digital identity and brand.
24Start sharing contentThe easiest way to start sharing content, is by contacting other news organizations.
Examples:- Baltimore Sun and The Tennessean swapped RSS feeds- Commercial Appeal and The Tennessean joined up and conversed with audience via Twitter - TennesseeGreen.com contacted HuffingtonPost about a breaking TVA story- News Sentinel and Tennessean traded links on a UT salary story
25Find the influencersReporters asked to look at stories and to think where and to whom stories could be pushed to.
If it’s a celebrity story, which online community might find the story interesting?
If it’s a breaking news story, which news organization should be contacted?
If it’s a community story, who in the community might be interested?
26
The new mantra in the news room is:
Push content out to bring the audience back and
be a one-stop shop
27How?There are more tools you can use to get started …
28
Twitter News and information in 140 characters or less
- Get tips on breaking news stories in your community
- Send out information and links to the community
- Know the topics the community is interested in and saying about you.
- Have a conversation with your readers
- Customer Service
29
Twitter Tools
TweetDeck: Your new ‘police scanner’ TwittGroups: The #, or hashtagStrawpoll: Ask questions with pollsTwitPic: Send out quick picturesURLZen: TinyURL with analyticsPing.fm: Update all networks at onceTwitterholic: Watching your progress
30
Metrics: 2 different audiences
Conversational RSS Feed
31Scribd-Don’t just put up documents and expect people to download them
Use a Qualified Publisher account with Scribd
Allow online community to see documents, tag documents, archive and link back to the article
Host these on your site within articles
32
Bookmarking and AggregationOther tools to use include submitting
content to Reddit, Newsvine, Del.ic.ious
Digg will block you if you have people intentionally submitting content and have people within the newsroom voting the story. They will block the IP address.
Mixx.com and Reddit.com are up-and-coming social bookmarking sites
33Forums and Blogs
Listen to what your audience is saying!Read forum posts and story comments: The community is helping write the story or telling you what they want
Read local blogs
Start topic-oriented blogs with Wordpress, Blogger or other blogging software
34
Digital Tools
Karen KraftThe Daily News Journal
35
Multimedia =Alternative Visual Tools
36Multimedia:
What’s the big idea? Who can do this? How can I do this?
Why should I do this?Aren’t we doing enough?
37
Multimedia 101
38The Right Tools: Video Cameras
• High End– Sony 1080i– Canon XH A1
• Low End– Flip Camera– Point and Shoots
39
Now that I know my options, how do I decide?
40High End Vs. Low End
• Quality and Quantity– Will make a difference when breaking out the check book!
• Importance of Multimedia Project– Just a brief interview or heavy editing
• How it’s sound?– To mic it or not to mic it
• Always use external mics when possible (lavaliers, recorders)
• How much time do you have?– Usually not a lot, post within 2 hours tops (sooner for breaking news)
• Best Option- have one of both
41Digital Voice Recorders
• High End– Edirol R-09– Korg MR-1
• Low(er) End– Olympus DS-30– Olympus Ws-311M
42Video Editing Software:
options, options, options
Macintosh:• Avid
– Avid Media Composer
• Final Cut Express• iMovie
Windows:• Sony Vegas• Adobe Premiere
Elements
43iMovie
44Additional software…• Video Conversion
– Sorenson Squeeze– iSquint*– Handbrake
• Audio Editing– Audacity*– Garage Band– iTunes– Pro Tools– Switch
• Audio conversion
45
Decisions, Decisions• The right tool for the right job• Don’t over think it• Less is sometimes more to readers• Have a back-up• Batteries, cards, tapes OH MY!• Minor training to shoot• Basic training to edit
46Getting it noticed
• Attach it to the story
• For the love of God, Link it!– Utilize YouTube
• (Be aware of copyrights. Read the fine print!)
• Promote heavily in print
47How can we make money?
• Online Contests (U Pick ‘em)– Baby of the Year*– Christmas Lights, Battle of the Bands– Ruthies
• Short videos turned into commercials
• Sponsorships– Steady multimedia can lend itself to revenue $$
• DNJ’s Athletes of the Week
45
Contact Us!Jack Lail [email protected] (865) 898-3331
Erin Cubert [email protected] (615) 726-8971
Karen Kraft [email protected] (615) 566-2022