THEGOODDESIGN.

Colour scheme

• use of mainly 3 colours only

• use of red to capture viewer’s attention/focal points

• use of bright, warm colour on top of cool colour to appear more prominent

• immediate mental relation between lips, blood, and HBO

• red: intense, blood, violence, sacrifice, passion, bold

Visual Balance

• dominance of red lips which has most visual weight

• positive and negative spaces are clear

• some symmetrical balance of top and bottom half gives equilibrium

• continuity top-down: from lips, to tagline, to title and program information

Gestalt Principles

• chunking of information, clear spacing of information

• simple form of information

• use of similarity: red colour

• use of closure

• organized, simplified, unified

Typography

• sans-serif used for impact/cleanliness

• hierarchy changes in scale and weight

THEBADDESIGN.

Colour scheme

• 5 main colours

• Lack of focus because of the many competing colours

• Messy: No predominant warm or cool colours

Visual Balance

• Poor separation of positive and negative spaces

• Lack of symmetrical balance

• Unbalanced colours

Gestalt Principles

• Disorganized arrangement of the information

• Bad separation of Figure and Ground

• Overcrowding of images and information

• Lack of similarity: Colours, image sizes

• No continuity

Typography

• Messy: Mixture of San serif and Serif

THEEND.