GoodInKind Concept IntroductionJuly 2011

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Helping nonprofits find the untapped potential in their donor base

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Nonprofits looking to raise more funds and expand donor base

Many individuals want to give back but don’t

necessarily have money to donate

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“The traditional foundation model of giving is broken. There just aren’t enough dollars in the world to solve its problems. What we need is social entrepreneurship and a model that has a multiplicative effect in leveraging existing dollars”

Vinod Khosla, Founder SUN Microsystems and VC

We need new and innovative models that focus on the untapped potential in

charitable giving

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Simply put, GoodInKind provides a systemfor monetizing the untapped goodwill andhidden value of people who support yourcause into cash donations to yourorganization.

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• GoodInKind invites people in your city who support your mission to offer whatever skill, talent, or service they have for sale on our site

• The person offering the service sets the price for the service and designates your organization as the recipient of the money

• GoodInKind then helps the person offering the service to connect with other people in your city who want to purchase that service, in a fun and easy way

• Both parties know that the payment will go to you, the nonprofit

We believe this will significantly expand charitable giving

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There are no barriers to participation

• Anybody - our core belief is that everyone has some skill, talent or service to offer

• Any service - again, we believe everyone has some talent or skill to post on GoodInKind

• Any time – participation is not tied to any specific fundraising event, charity auction, or seasonal campaign

• Any amount – there is no minimum, as every dollar raised for a worthy cause is valuable

• Any worthy cause - provided the nonprofit is a registered 501(c)3

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GoodInKind works seamlessly & securely with your own web site and fundraising systems

• Visitors to www.GoodInKind.com are always just one click away from your web site

• Supporters visiting your web site are one click away from your GoodInKind page

• Your donor base and data remain securely in your own possession at all times and will be shared with no one and all payments are made through a secure 3rd party system

• To keep the playing field level, we will not feature any specific nonprofit or allow any nonprofit to advertise to users on the website – so your users are protected

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GoodInKind wants to do all the work for you• We will provide you with all necessary materials:

Announcement of your partnering with GoodInKind and invitation for supporters to participate

Material for acknowledgements to offerers and buyers who raise funds for you through GoodInKind

Notifications to your donor base whenever new services are offered by your supporters to raise money for you

• GoodInKind charges no fee to you. We charge a small fee only to the buyer of the service.

• While there are no cost outlays for you and no fees collected by GoodInKind from you, there will be a small fee collected by the third-party payment service, which GoodInKind takes no part of.

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Provide us with any feedback on concerns on the idea or

business model

Register your organizationon the website so individuals can choose your organization to raise

funds for

Encourage your donors to raise funds through this platform via email or link on website (we will

help provide materials)

1

2

3

Mid-September

pilot launch in

Ithaca

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The Learning Web

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Appendix

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THE OFFER

Let’s say there’s an individual in Ithaca who feels very strongly about the good work done by your organization. Maybe he has written a check in the past, but he’d really like to help out more.

GoodInKind will encourage him to think about all of the things he does well and can offer – his hidden talents, his trade skills, his knowledge of sign language, his ability to juggle – things he might never had thought had any real value for supporting your mission.

GoodInKind provides an easy-to-use platform for offering that in-kind skill, talent or service so that it can be turned into a cash donation for your organization.

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THE CONNECTION

The offerer simply describes his skill, talent or service on the site, names a price, and designates your organization as the recipient of the funds.

Potential buyers of that service will be browsing GoodinKind either looking for people who can provide a particular service, or looking for ways to help their favorite charity.

GoodInKind makes it easy and fun for offerers and buyers to connect, communicate with each other and make arrangements for the service (such as the juggling lesson).

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THE TRANSACTION

Once the offerer provides the service for the buyer, the parties confirm that the transaction is complete and the buyer makes payment through GoodInKind.

GoodInKind then transfers the funds to you as the designated nonprofit, and provides you with contact information to send acknowledgements to both parties.

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THE RESULT

• Your organization has received a cash donation while engaging at least two people as either new or repeat supporters, at no cost to you.

• The person offering the service has generated cash support for his favorite nonprofit while using his skill, talent or service in a fun and socially active way.

• The buyer has obtained a needed service in an easy and enjoyable way while supporting a worthy cause and perhaps meeting someone with shared interests.

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Seamless integration with participating

nonprofits

Testimonials from buyers to ensure

quality

Integration with social media

Receipt acknowledgment by

nonprofits

Ability to request a nonprofit or a

service

Track individual and group impact to

social good

Ability for offerers to limit invitations to

friends or post publicly

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• MBA Cornell University, MS Neuroscience, B Eng (Computer Science) NTU Singapore• Worked as VP Marketing for venture backed startup in India• Previously Consultant with Capgemini Life Sciences and at Accenture technology consulting• Standing offer with McKinsey & Company

• Currently Manager at Bain & Company• MBA Cornell University, B Eng (Electrical and Electronics Engineering) NTU Singapore• Previously Consultant with Accenture technology consulting

Anar Pitre

Kalyan Jonnalagadda

• Vice Chair of The Coalition for the Homeless• Vice President of the Mercator Corporation and Founder of Howler Records• 25 years of experience in economic & social development, public relations, consulting,

commercial analysis, and project management in the for-profit and non-profit sectorsDavid Giffen

Jessica Robbins

• MBA Cornell University, Masters of Urban Planning – New York University• More than 5 years of non-profit experience at Teach for America, Corporation for

Supportive Housing