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Google Inc.
• American multinational Internet and software corporation specialized in
• Internet search
• Cloud computing
• Advertising technologies
Creation
• Started off as a research project in 1998 by 2 Stanford graduates: Larry Page & Sergey Brin
Products
• Google search engine
• Gmail
• Google Chrome
• Google +
• Google Earth
• Google Adwords
• Youtube
• AND MUCH MORE!!
Why do people choose Google?
• It is a really simple search engine to use!
• People claim that it gives the best results
Consumer behavior
• 3 types of consumers:
• Loyal to Google
• Loyal to Google but also to other search engines
• Not loyal
Finance
• Its start...• 1st funding of the project = $100,000• 2004's IPO gave a $24 b market capitalization
• Q1 of 2012• Revenues = $ 8 575 million • Net income = $ 1 798 million
Corporate culture
• Ranked 1st as the best company to work for in 2007, 2008 and 2012• Casual principles• "You can be serious without a suit"
• "Googleplex"• Headquarters with entertainment
• "Innovation Time Off" • Encourages employees to work on private
projects
Job opportunities
• Vast array of jobs offered• Engineers• Operation and support • Product management• Sales• Marketing• Administration• MUCH MORE TOO!!!!
Why people consider Google as the most powerful company in the world?
• Google saves each research that you do• Doesn’t have your name but it keeps your IP
address
• Google reads your mails (Gmail)• It scans the content of your mails in order to
serve you targeted ads
• Google watches the world (Google Maps)
Controversy
• Privacy Issues
• Law suits against Google for storing each user's personal information for 18 months and can therefore be used against them...
• Google's defence:• The information is not used and will not be
misused... After 18 months of storage, the information is "anonymized"
Future strategies
• Continue as a search engine
• Discovery of phones as potential powerful tools Android!
• Cloud computing
To finish…
• Google is considered as one of the most of successful companies in the world. But also one of the most dangerous...
Sources
• http://en.wikipedia.org/wiki/Googlea
• "Inside the mind of Google”
• http://www.slideshare.net/Nanor/consumer-behaviour-google
• http://www.google.com/about/company/