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The essential basics before digging into Google Adwords
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Google adword is a form of online advertising where you display your ads
on google website partners, google search page or on different websites related to the niche of your business.
What is Google Adwords?
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Ads are displayed while prospects are already searching for terms related to your
industry
Benefits of Google Adwords
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Benefits of Google AdwordsAds can be displayed on websites that are
related to your industry
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Where Google Adwords are displayed
Example on Google Search Page
Adword ad
Adword ad
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Google Adword Campaign Organization
Happy Kids Clothing Store
Girls Clothing Boys Clothing
Fashion forlittle girls
Fashion forteenagers
Campaign 2 Campaign 1
Adgroup Adgroup Adgroup
BatmanT- Shirts
SpidermanT-Shirts
Account
Adgroup
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Google Adword Keyword
You normally ask yourself: who is your reader? What is he looking for and from there, start to set up your keyword accordingly with your target’s necessity. What are they looking for?
If you sell clothes, your keyword will be based on what kind of clothes you sell and the terms your niche is using to search for this.
Google adwords keyword research tool
Google has a tool that will help you with this process. It is called the google adwords keytool
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Google Adword Keyword Tool
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The Google Adwords Campaign (Inside View)
Find a name for your campaign ( could be your main keyword)
Have in mind the geographic places the campaign will be shown
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The Google Adwords Campaign (Inside View)
Decide in which type of website your ad will be displayed.
It could be on google search website, google partners websites such as youtube or other websites related to your niche.
You can have multiple campaigns at once for one product or you can have unique and different campaigns for different products.
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The Google Adwords Campaign (Inside View)
Ex: If you are offering children clothing, you can create three different Campaigns inside your google adword account:
● Google Adword Campaign 1: Female Children Clothing (girls clothing)
● Google Adword Campaign 2: Male Children Clothing (boys clothing)
● Google Adword Campaign 3:Baby Clothing
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The Google Adwords: AdgroupsLook at the campaigns: “Girls Clothing” and “Boys Clothing”. The adgroups will hold the specific keywords related to each one of these campaigns. See again:
Further ReadingGoogle AdWords - Online Advertising by Googleadwords.google.com
Google's Keyword Tool - Google AdWordshttps://adwords.google.com/o/KeywordTool
Inside AdWordsadwords.blogspot.com/
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