Google Algorithm Update- Google Caffeine

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    10-Aug-2014

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Latest updation in Google algorithm [Google Caffeine] walkthrough to avoid your site to get ranking drop. Watch out caffeine algorithm changes updation.

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  • Google Caffeine Bala Abirami, SEM Dot Com Infoway
  • Agenda
    • Introduction
    • Google Vince
    • Google File System II
    • Features of Google Caffeine
    • Until Now
    • SEO and Caffeine
    • Questions
  • Introduction
    • Google Caffeine is a next-generation architecture for Google's web search
    • Google Released the news on August 10 th with the preview of the Google Caffeine to Developers
    • Feedback from developers
    • Will Go live in a Single Data Center before Holidays
  • Google Vince
    • Google Vince named after the creator
    • Puts more weights on brands and pushes brands in search results
    • Factoring more on Trust of the website
    • Gave importance to trust, quality, authority,reputation, PageRank and other metrics that convey trust and values for a page. (But only for a few queries)
  • Google File System II
    • GFS is a scalable distributed file system for large distributed data-intensive applications
    • Google's core data storage and usage needs
    • It is widely deployed within Google as the storage platform for the generation and processing of data used
    • Google's "Caffeine" includes a rewrite of the Google File System
  • Features of Google Caffeine
    • Speed
    • Accuracy
    • Temporal Relevancy
    • Index Size
    • Real Time Indexing
    • Speed of the websites will be considered for Rankings
    • Speed
    • New And Old
  • Accuracy
  • Accuracy
  • Temporal Relevancy
  • Index Size New And Old
  • Real Time Indexing
    • Old
  • Real Time Indexing
    • New
  • More Similar Pages
  • Until Now
    • Google Caffeine Index Now on a Google Data Center: 209.85.225.103
    • Not a Full Update until atleast January
    • 209.85.225.103 IP address currently hits the Caffeine data center about 50% of the time
  • SEO and Caffeine
    • Increasing the Speed of the website
    • More importance to Keywords
    • A bit better understanding of related words / synonyms
    • Fresh Content
    • Tuning down some of the exposure for video & some universal search results
    • Indexation of the web pages
  • Questions ???
  • Thank You