Google Analytics

BYZia Ur RahmanCyberdesignZ

Today's Goals

  •  Google Analytics: what is it?• Google analytics setup and configuration?• Google analytics internal map/how to use

it?

What is ?

"Google Analytics is a full-featured, powerful analytics package.“

 Track usage, entry points, searches, etc. via a web based interface.  Reports can be viewed, emailed and exported.

This free version is limited to 5 million pageviews a month

• Free service offered by Google

• The most widely used website statistics service*

• Provides statistics and reports about visitors and transactions on a website

• At-a-glance dashboard view as well as detailed reports

What is ?

Brief History of Google Analytics

• Developed from Urchin – acquired April 2005• Publically available to all users since August

2006• Current tag rolled out in late 2007• Major upgrades in Q4 in 2008, 2009

What does it do?Google Analytics is a powerful tool that analyzes:

• Website traffic– Where visitors came from– How they are navigating through your site

• How they navigated from page to page• Which pages they stayed on longest or left from the most frequently (“bounce rate”)

• Conversions• E-commerce

– Volume of transactions– Dollar value of transaction– Success of transactions

• % complete and % dropped out of sales funnel

• AdWords Performance

How does Google Analytics work?

• Establish a User ID and password at google.com/analytics

• Google then provides a “page tag” or Google Analytics Tracking Code that needs to be added to each page of a website

• This tag collects data and sends it back to the Google servers for processing

• Google Analytics Setup And configuration

Getting Started – What you need:

• A Google Account – http://google.com/accounts

• A website• Access to your website’s code (or CMS in some

cases)

Creating a GA account

• Login to

http://www.google.com/analytics

General Information

• URL & Account Name

beyond the pageview: what's going on with your dynamic content?

Contact Information

• Enter proper contact information

GA Tracking Code

Google Analytics Setup cont…

Configurations

• Filters• Adding Profiles• Custom Segmentation• Goals• E- Comerace Tracking

Filters

• Applied to profile• Change data (forever!)• Business rules• 2 sorts: predefined and custom

How do filters work?

Filter data before submitting it to GA DB

Filter Type• 10 different types• 3 predefined• 7 custom

5.1 Exclude all traffic from a domain

5.2 Exclude all traffic from an IP address

IP ranges with RegEx !!!

5.3 Include only traffic to a subdirectory

Configurations

• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Come race Tracking

Adding Profile

Configurations

• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Come race Tracking

Goals

• Conversions ?• Conversion rate• Reports• Success of site• “Thank you” page• Max. 4 per profile• Contact – buy – download - register

Setting up goals

Goal Types

• Four Types

URL DestinationVisit DurationPage/visitEvents

Setup Funnels

Configurations

• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Comerace Tracking

Custom segmentation

• To Segment the visitor type, source type, ETC

Custom segmentation example

Visitor Member Customer

Adding segment

Graphical Visitors

Configurations

• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Commerce Tracking

Implementing E-commerce tracking

• Activate E-commerce tracking in profile• Add code below GATC• Extra reports• Data from transaction needs to be transfered

to GA• urchin.js vs. GA.js

Enabling E- Commerce Transaction

E-commerce reports

E-commerce reports

E-commerce reports

Funnels• Extension of goals• Predefined steps• Track conversion process• Required steps ?

Step 1 Step 3

Funnel visualisation

Configurations

• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Commerce Tracking

Today's Goals

  •  Google Analytics: what is it?• Google analytics setup and configuration?• Google Analytics Internal Map

Google Analytics Internal Map

• Home• Standard Reporting• Custom Reporting• Admin• Help