Google Confidential and Proprietary 1

Eric Skuncke

Google

Utvärdera samtliga aktiviteter & kampanjer online

Sökordsmarknadsföring

Nyhetsbrev

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Google Confidential and Proprietary

Avgör vilka aktiviteter som driver den bästa trafiken till hemsidan

Sökmotoroptimering

Bra Nyckeltal

• Bounce Rate

• Conversion Rate

• ROI – The Bottom Line

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Entering the funnel Leaving the funnel

Förbättra konverteringsgraden

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Defined goal

Fråga era besökare

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Testa – Förbättra – Testa - Förbättra

Luxury Rose Bouquet

3 images

X

4 headlines

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4 headlines

X

2 “add to basket” buttons

=

24 different possible pages

Combination 57 is performing the best

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Original is highlighted here

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OR?Find, organize and share your

photos.

The easy way to share and

manage your photos.

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OR?

OR? No Picture

Version A

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Version B

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Version A increased downloads by 30% New Picasa download page

New page increased conversions by 30%

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New page increased conversions by 30%

Skapa Egna Alarm

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Annotations

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