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During Google for Entrepreneurs week, the Google staff in Austin shared the best tips and practices in using Google for businesses. This slideshare contains information gleaned from those presentations. I then presented this Google information at a bloggers conference in San Antonio called BlogITSA!
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Google for Entrepreneurs
By L.A. Lorek@lalorek
For #BlogItSATX@SiliconHillsNew
Where to Start?GYBO.com
Why?It’s very important you’re not digitally invisible
How to Rank High on Organic Search?
Content is key – be engaging – use important keywords – keep up to date
Google Webmaster Toolshttps://www.google.com/webmasters/
Search Engine Marketing
• Google offers two options• Google AdWords• GoogleAdWords Express- for smaller
businesses• http://www.google.com/awexpress
Howtogomo.comThis year, there is one mobile device for every human being on the planet
Google Analytics
Google Trends
• http://www.google.com/trends • Trends go back to 2004• Trends will let you know what’s popular in
Google Search• Another way to make your site more relevant
Google’s network of SMB partners
• http://www.google.com/partners• ReachLocal.com – in San Antonio • Yodle.com – in Austin
Google + for Businesses
• Integration with local pages, calendar, Gmail and YouTube
• Connection – through hangouts – a video chat with up to nine other people.
• Verify your Google + page to unlock features such as higher visibility in Google search
• Custom URLs
SEO Strategy
- Merge Google + and YouTube - Use Hashtags # to encourage discoverability - Add a Google + Badge to your site - Google + Ripples – identify brand advocates
For more information: http://www.googleplusdaily.com/
What’s New? Google Helpoutshttps://helpouts.google.com/home
More Google
• Google’s cloud – Cloud.Google.com• Google’s Apps for business•
http://www.google.com/intx/en/enterprise/apps/business/
http://www.google.com/entrepreneurs
THE END