Embed Size (px)
DESCRIPTION
Myth, Math, Models in the Age of Anxiety
Citation preview
PAGE 1
00/00/00007/27/10
Google. Friend or Foe? Myth, Math, Models in the Age of Anxiety
PAGE 2
PAGE 3
Hi.Thanks for attending.
PAGE 4
A little about me
PAGE 5
A little about me
PAGE 6
A little about me
PAGE 7
A little about me
PAGE 8
A little about me
PAGE 9
A little about me
PAGE 10
A little about me
PAGE 11
A little about me
PAGE 12
GOOGLE. Friend or Foe?
Myth, Math, Models in the Age of Anxiety
PAGE 13
“Our Age of Anxiety is, in great part, the result of trying to do
today’s jobs with yesterday’s tools”
Marshall McLuhan1911 –1980
PAGE 14
t
Mark ReadStrategy Director and CEO of WPP Digital
PAGE 15
PAGE 16
PAGE 17
Win
PAGE 18
PAGE 19
PAGE 20
PAGE 21
PAGE 22
PAGE 23
FUN FACTS
PAGE 24
PAGE 25
PAGE 26
PAGE 27
10% of the internet traffic
worldwide
PAGE 28
http://www.google.com/jobs/britney.html
PAGE 29
PAGE 30
PAGE 31
PAGE 32
PAGE 33
K1A1BI
PAGE 34
PAGE 35
PAGE 36
PAGE 37
PAGE 38
To organize the world’s information and make it universally accessible and useful.
PAGE 39
39
PAGE 40
PAGE 41
PAGE 42
PAGE 43
PAGE 44
PAGE 45
PAGE 46
PAGE 47
PAGE 48
So …how does Google actually work?
PAGE 49
google.com/howgoogleworks
PAGE 50
Larry PageCo-Founder & President, Products
PageRank™
PAGE 51
SEO
PAGE 52
SEO?
SEO?
PAGE 53
Quit it.
Quit it
PAGE 54
SEO Quick tips
1. Forget about meta tags
3. De-optimization is as valuable as optimization
2. Link shaping doesn’t work
PAGE 55
PAGE 56
SearchesKeyword
prices$
PAGE 57
PAGE 58
PAGE 59
PAGE 60
PAGE 61
PAGE 62
PAGE 63
#2A5DB0 #2200CC
PAGE 64
“Data eventually becomes a crutch for every decision, paralyzing the company and preventing it from making any daring design decisions”
PAGE 65
Marissa Myers,Vice President, Search Products & User Experience
"We rely so much on the data and we
do so much measurement that you
don't have to worry that you idea will
get picked because you're the favorite.
Data is apolitical."
PAGE 66
The news is still big.
It's the newspapers that got small.
Roger Ebert, November 26, 2008http://blogs.suntimes.com/ebert/2008/11/death_to_film_critics_long_liv.html
PAGE 67
We need to stop thinking about the future of publishing and think instead about the future of reading.
Clive Thompson,
Wired Magazine, 05.22.09
PAGE 68
TV isn’t TV anymore.
It’s just the largest screen in the house
Fred Wilson, May 25 2009http://fredwilson.vc/post/112915654/tv-isnt-tv-anymore-its-just-the-largest-screen
PAGE 69
William Stanley Jevons, 1840 -1882
PAGE 70
“Not one person who worked on the Chinese translator spoke Chinese.”
Peter Norvig, Head of Research for Google
PAGE 71
PAGE 72
PAGE 73
Nikola Tesla, 1856 -1943
"If Edison had a needle to find in a haystack, he would proceed at once with the diligence of the bee to examine straw after straw until he found the object of his search.
I was a sorry witness of such doings, knowing that a little theory and calculation would have saved him ninety per cent of his labor."
PAGE 74
PAGE 75
PAGE 76
PAGE 77
What about the future?
PAGE 78
PAGE 79
JuniperMX960
PAGE 80
PAGE 81
PAGE 82
PAGE 83
PAGE 84
We are Google’s products
PAGE 85
RMCSCxPECV
PAGE 86
PAGE 87
PAGE 88
PAGE 89
PAGE 90
DSP RTB
PAGE 91
PAGE 92
What can we learn from Google?
PAGE 93
PAGE 94
PAGE 95
A/BMVT
PAGE 96
PAGE 97
Sell out by-products.
PAGE 98
Topics I didn’t get to…
PAGE 99
The role of personalized search and why Facebook think they have an edge.
Will only popular content become popular?
PAGE 100
Google and Behavioral Economics.
How Google is taking advantages of its audience’s cognitive biases and how they make decisions.
Or rather how Google isn’t doing this.
PAGE 101
Splinternet – will our infatuation with “apps” and proprietary social networks break Google and return us to a curated web and new walled gardens.
AOL anybody?
PAGE 102
PAGE 103
http://del.icio.us/msanders/google
http://delicious.com/msanders/google
PAGE 104
NEXT….
PAGE 105
Why everything we know is wrong and why Malcolm Gladwell may well be responsible.
How correlation is not causation and why we’re chasing a cult of influencers who don’t really exist.
INFLUENCE
