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With the decline of Yellow Pages, is it worthwhile to keep the listing? That totally depends on your target market. For the age group below 35 Google+ Local is definitely the way to go. For the age group above 35 that means the closer they are to the boomer generation to more likely they are to use the Print Yellow Pages. Then there are certain services and products that are ideal for the Print Yellow Pages.
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Google+ Local vs
Yellow Pages Listing
www.marliescohen.com MC
Google+ Local vs Yellow Pages Listing
Do You Still Need Both?
www.marliescohen.com MC
Google+ Local vs Yellow Pages Listing
www.marliescohen.com MC
Google+ Local vs Yellow Pages Listing
Are you currently paying a monthly
fee for your Yellow Pages listing and
wondering if it is worth the money
you spend when you can have a
Google+ Local Listing for FREE?
www.marliescohen.com MC
Google+ Local vs Yellow Pages Listing
The answer to the question:
“Google+ vs Yellow Pages Listing”
is not as simple as you might think.
It all depends on your target market.
Google+ Local
www.marliescohen.com MC
Google+ Local vs Yellow Pages Listing
Under age of 34
Suburban or large city dweller
Male
High School Graduate
Income above $60,000
Ta r g e t M a r k e t
Yellow Pages
www.marliescohen.com MC
Google+ Local vs Yellow Pages Listing
Over age of 35
Rural or small city dweller
Female
Non-High School Graduate
Income below $60,000
Ta r g e t M a r k e t
Best Businesses for Print Yellow Pages
www.marliescohen.com MC
Google+ Local vs Yellow Pages Listing
Floor Covering
Shoe Store
Restaurant
Dentist Offices
S e r v i c e s o r I n s t a l l e d P r o d u c t s
Electrician
Plumber
Lawyer
Shopping
Result
www.marliescohen.com MC
Google+ Local vs Yellow Pages Listing
The best choice might mean not putting
all eggs in one basket
Next Step
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Google+ Local vs Yellow Pages Listing
#1 Claim your FREE Google+ Local Listing
#2 If not sure, keep your Yellow Pages Listing and reduce it to the lowest effective fee possible. Then keep an eye on the ROI and re-evaluate after a year.
www.marliescohen.com MC
For more information contact
Marlies Cohen
Social Media Maven &
Success Strategist For Small Businesses
In Thrifty Ways
www.marliescohen.com
How To Link to a PDF File From Blogger
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