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No more Google Slaps, index drops, and algo change headaches by replacing Google with affiliates driving clickless direct traffic. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Traffic David Favor, Owner, David Favor & Associates (Twitter @davidfavor)
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Direct Traffic Magic
Back Story – 2003
Kennedy - $30,000/1000 people/week. My List - $300/1000 people/week. Direct Traffic Magic born when I ran these numbers.
What's Direct Traffic?
Technically: In Analytics, Direct Traffic Has No Referring Link.
Practically: Conversation - Amplified + Bona Fide + Buzzified
Amplified - Content Strategies + Tech. Bona Fide - Authentic + Valuable. Buzzified - Tribe Buzz – You/Product.
Direct Traffic Sources
Ad Cloaking, Email Embedded Links, Browser Bar Input.
Our Focus is Browser Bar Input From Brand Traction.
Rumor - IP Tracking Determines Real or Fake Direct Traffic.
What's Exciting About Direct Traffic?
Mindshare Management - Tribal Buzz Optimal Buyer Cashflow Escape the SEO Shell Game
Mindshare Management – Tribal Buzz
Attract, Capture & Keep Top of Mind. Cloaked Gravity Well/Marketing Funnel. Baffle Competitors for Low or No Competition.
Optimal Buyer Cashflow
The Ultimate Cashflow Feedback Loop Tribal Buzz Creates Repurchase Persistence. Repurchase Persistence Creates More Tribal Buzz.
SEO Shell Game
Determine Working SEO + Tool Around It. Spammers Exploit It + Google Does Algo Change. Your Money Zeros + You Start All Over Again.
Direct Traffic Side Effects
To Google, Direct Traffic Indicates True Value. Google PPC Slap Avoision Google Index Drop Avoision. Google Algo Change Friendly. Google Human Reviewer Friendly.
Direct Traffic Excels at Tribe Building
3 Types of Buyers. Each Has Pros/Cons. Design + Choose Your Buyers Well.
Customers – One Night Stands
Price Centric. Burn Hours of Time + Gallons of Gas to save $1. Fast Cash. Low Profit. Small Ticket. Single Sales. High Return Rate.
Clients - Courtships
Value Centric. Use You to Curate Value, to Save Their Time. Slower Cash Higher Profit. Medium/Large Ticket Repeat Sales. Low Return Rate.
Kin/Tribe - Marriages
Joint Venture Partners. High Profit Centric. Client Perks + Long Cycle, Persistent Cashflows. Parallel Sales.
Direct Traffic Design Guide
Gnosis – Know Thyself + Your True Calling. Destiny Design Guide Content Design Template – Writing + Speaking.
Message Design Template
What you say. How you say, what you say. How long and how often you say it. Determine speed + magnitude of your outcome. Accelerants - Time, Tech, Money. Accelerants only speed up destiny.
Content Design Checklist
Brain Candy: Unique. Entertaining. Edutaining. Actionable.
Tribe Relevant: Narrow. Concise. Stripped of Cruft + Fluff.
Psychoactive: Creates State Change, Gravity + Stickiness.
Implementation: Requires Little Time, Money, Energy or Expertise.
Practical Direct Traffic Channels
Classified Ads - IP Range Spread Refrigerator Magnets, Laminated
How To Guides For Top of Mind. Conversations, Networking Introductions. Radio/Television/Podcast Spots + Interviews. Physical Books, E-Books & Print Magazines. Leverage Video Theft: Watermarks + Google Alerts
+ Obfuscated Blog Comments.
Meetup.com Special Example
Cut Through Noise – Accessing Highly Qualified Pre-Focused Groups.
Practice Your Craft - Writing & Speaking. Rapid Tribe Building - Attract, Capture & Keep Kin.
Meetup.com 101
Phase 1: Attend: Build Relationship with Organizers + Attendees.
Phase 2: Speak: Leverages Your Phase 1 Relationships Into Speaking Engagements.
Phase 3: Organize: Your Own Groups.
Additional Resources
Questions? Be in touch. Join Inside Track Party to Track My Adventures. Time for Questions?