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THE EVOLUTION
OF
GOOGLE SERPS
A year-by-year timeline of how Google’s search results page has changed & improved through the years…
Compiled & Designed By:
1997
A ‘research-in-progress’ demo of
Google search engine with help by Scott Hassan & Alan
Steremberg
Google Search Stanford
1998
With some emphasis on ‘Stanford & Linux searches’, showing
the roots of Google’s SERPs
Google! Beta
1999
With ‘a total focus on search’ & ‘the longest standing logo’, categories
introduced in SERPs
Categories
2000
SERPs featured text ads in an ‘Interest
Bar’, originally available only to 350
customers
AdWords Launched
2001
Browser search launches & images
added to SERPs, initially offering
access to 250 million images
Image Search Arrived
2003
Google SERP incorporates
supplemental index pages; Google Print
included in the search results
Supplemental Results
2004
Integration of local search results into
Google’s SERPs, offering relevant neighbourhood
information
Google Local
2005
Google Maps arrives; Google
Mobile web search is launched;
Personalized homepage introduced
Maps & Mobile Search
2006
Google continues to experiment the use
of space & navigation in SERPs;
Sitelinks debut in search results
Neater SERP
2007
Google Universal Search goes live in main SERPs; Local results for queries
about place, business, etc.
Universal Search
2008
Auto suggestions introduced in SERPs
based on search history; Google Product Search
rolled out
Google Suggest
2009
Google SERPs spiced up with Rich
Snippets; Maps take up more SERP space; Real time Tweets in
SERP
Rich Snippets
2010
Google SERPs become faster with ‘search-before-you-
type’ & Instant Previews; Helps
refine searches by location
Instant Preview
2011
Authorship lands on Google SERPs along
with +1 buttons; Search by image
introduced
Google Authorship
2012
SERP becomes intelligent with
Knowledge Graph & removes the
sidebar; Malware Alert in SERPs
Knowledge Graph
2013
SERPs include an interactive carousel
at top of local results; In-depth
articles show up in search results
Local Carousel
2014
Local carousel dropped from SERPs
& replaced by “3-Pack”; RIP
Authorship; Knowledge Graph
Expansion
“3-Pack”
With Thousands of Ideas Being Tested Every Year,Let’s Take A Peek Into What’s Next…
Siri-like
Spoken
Search
Queries
Personalized
&
Localized
Results
Knowledge
Vault
Snack Pack
Built-inSERP Filters
Mini Knowledge
Quicker
Insights
Ad Hybrids
Online Shopping
2.0