Google Spotlight

Google Confidential and Proprietary 1

Bringing Branded Entertainment to the WebAlexandra Levy


The Long Life of Branded Entertainment

Google Confidential and Proprietary

The User Comes First


Relevant Advertising Wins


Engaging the Right Audience is Key


The Challenge & The Opportunity


What Google Offers

Content Providers

AdvertisersUsers


Bring the Right Content to the Table

Actors, directors, animators, sports figures and other established talent

create new programs based

on their expertise, experiences or

talents

YouTube stars have real, engaged

audiences that are too large to be

discounted-- rely on the experts to

leverage these personalities

Experienced production

companies can create custom

programs around a brand identity

and have the expertise to know what works best


Make it Discoverable

The Google Content Network

• Reach over 80% Internet Users • 4.3 Billion Daily Page-Views• 705 Million Monthly Visitors• Thousands of Publishers

YouTube• 4.4 Billion Monthly Page-Views• 70.1 Million Monthly Visitors• More U.S. Users than France’s Population


Leverage the Community

6th Largest Internet Destination

#1 Entertainment site on the web


Google’s Core Principles

The User Comes First

Relevant Advertising Wins

Engaging the Right Audience is Key

Google Branded Entertainment’s Core Principles

Google’s Content Network

The average viewer watches over 4x more videos on Google properties than anywhere else online

Pepsi’s PopTub Channel has over 140 videos uploaded and

over 80,000 channel views

“Super Mario Rescues the Princess” has been viewed over 6 Million times since it was uploaded 1 month ago


The Buzz

“It looks like a win-win-win: content creators get a new forum for their business, sponsors get to entertain their consumers, slipping in some positive associations with their brand, while Google gets to expand it's Ad Sense

content network's reach…”

“For marketers, the Internet represents an opportunity to talk directly to consumers in whatever form they choose rather than fit into

the 30-second pods or product-integration opportunities that TV networks make available to

them”

“Environments (sites, games, apps, etc.) that can deliver consumers into these experiences efficiently will be

worth more”

“We’re not a magazine, and we’re not a website. We’re a content provider… We’re going to be wherever the user

wants us to be.”


Thank you


Seth MacFarlane & Burger King

• Over 14 million14 million total video views

• Over 138 thousand138 thousand subscribers

• Over 1.8 million1.8 million channel visits

BK Channel: www.youtube.com/bk

#2 most subscribed sponsor channel

Seth Channel: www.youtube.com/sethcomedy

#33 most subscribed channel overall

Technology

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