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Google introduces the Google Website Optimizer API at eMetrics 2009 to make Website A/B and Multivariate Testing easier for website managers. The Motivity Ecommerce and Content Management System (http://www.MotivityCMS.com) is one of the first two companies to integrate the Google Website Optimizer API to make website testing codeless and as easy as 3 steps for CMS / Ecommerce website managers.
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Ken ColbornDirector of EngineeringBlast Advanced Media
www.blastam.com@kejaco
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Our Goal:
=Easy Website Testing
that anyone could setup inside Motivity CMS
5 Steps inside Motivity Content Management System Before API Integration
Things were too complex for the users
Choose experiment
VerifyExperiment
11 Total Steps inside Motivity & Google Website Optimizer Before API Integration
Step 1: In Motivity: Name and Choose Experiment Type
Step 2: In Motivity: Select Pages For Your Experiment
Step 3: In Motivity: Summary of experiment
Choose experiment
Step 4: In Google Website Optimizer: Choose Experiment
Step 5: In Google Website Optimizer: Experiment Checklist
Step 6: In Google Website Optimizer: Copy & Paste Experiment Data from Motivity
Step 7: In Google Website Optimizer: Get JavaScript Code
Step 8: In Motivity: Paste JavaScript into Motivity
Step 9: In Motivity: Completely Set Up in Motivity
Step 10: In Google Website Optimizer: Verify Installation Status
Step 11: In Google Website Optimizer: Preview and Start Experiment
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=Easy Experiments that anyone could setup
Originally, we weren’t meeting our Goal:
It was not as easy as we wanted it to be
APIThen as a Google Partner we got early access to the:
Choose experiment
VerifyExperiment
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Before the API, 11 Steps
1 2 3
API+
After the API, Only 3 Steps!
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After API - Step 1: In Motivity: Name and Choose Experiment Type
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After API - Step 2: In Motivity: Select Pages For Your Experiment
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Start the Experiment
After API - Step 3: Done! In Motivity: Start Experiment – All Done
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With the API, We Finally Met Our Goal:
=Easy Website Testing that anyone could setup
:)
API
Ken ColbornDirector of EngineeringBlast Advanced Media
www.blastam.com@kejaco
Learn More at www.MotivityCMS.com