SOCIAL MEDIA IN THE CITY

By:Andrew Krzmarzick

GovLoop, Director of Community Engagement

June 11, 2010

AGENDA What’s Gov 2.0?

Web 2.0 / Social Media?

Generation C

Before You Begin

Blogs

eDocuments

Wikis

Social Virtual Networks

Twitter

GovLoop.com

Facebook

LinkedIn

Crowd Sourcing

Open Data

Mobile Devices

Podcasts

YouTube

Second Life

WHAT’S WEB 2.0?

FOUR GENERATIONSVeterans: 1920s-1940

Baby Boomers: 1940-1960

Generation X: 1960-1980

Millennials: 1980-2000

Source: Washburn, E. Are You Ready for Generation X? Changing World View –The Five Generations, Physician Executive. January-February 2000.

Web 2.0 Users?

A NEW GENERATION

How about “Generation C” ?

“…an avalanche of consumer generated ‘content’…”

Two drivers:

(1) Our creative urges

(2) Content-creating tools

- Trendwatching.com, Feb 2004

Generation CBy Dan Pankraz

FACT:

GEN C is a mindset covering digital

creatives aged 10-35

Source: Flickr – lyzadanger’s photostream

Someone of ANY age who is actively using social media

and engages others on the Internet with a "2.0" mindset:creative, collaborative

and community-oriented.

“GENERATION C”

“GENERATION C”Generations Explained

Generation Name* Birth Years, Ages in 2009 % of total adult population

% of internet-using population

Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% Older Boomers Born 1946-1954, Ages 55-63 13% 13% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4%

Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%. *All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.

35%

1.0

2.0

“GENERATION C”

Users age 18-24 = 10.6%

Users age 35-54 grew 276%, 18-24 only 20% last six months

Average age = 40 yrs old

Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824

1. Why? Tie to mission, goals, objectives, needs, gaps.

2. Who? Champion, contributors, constituents, citizens.

3. What? Content is the key to success.

4. How? Decide which tools best meet goals.

5. When? Create a schedule to implement and evaluate.

BEFORE WE BEGIN…

BEFORE WE BEGIN…

An Integrated Approach to Citizen Engagement

NewslettersForms

Current Website Content

PSAsVideo Content

Training ClipsSuccession Planning

Historic/Event PhotosEmployees in ActionCitizen Engagement

TeleconferencesAudio Content

Mentor Calls

Events/ConferencesCustomer Service

Employee DevelopmentJobs/Recruitment Activity

Traditional Content Vehicles

New“Conversation” Vehicles

The Destination

Your Target

Website

Measurement/ROI =>

BEFORE WE BEGIN…

BEFORE WE BEGIN…

BLOGS

What is a Blog?

a. an online journal or diaryb. a “time bandit” that thwarts

my team’s productivityc. abbreviation for “web log”d. a creature from a bad sci-fi movie

BLOGS

Which of the following have a Blog?

a) Los Angeles Fire Department

b) City of Austin, TX

c) City of LaSalle, IL

d) City of Levelland, TX

e) All of the Above

BLOGS

Step 1: Pick a Blog Platform

Step 2: Create an Account

Step 3: Name Your Blog

Step 4: Produce Content

Step 5: Publish Post!

BLOGS

• Convert newsletters to online communication (real-time sharing!)

• Present plans and elicit feedback

• Post videos, photos more quickly

• Invite citizens / guests to post

4 Ideas

EDOCUMENTS

WIKIS

What in the world is a Wiki?

a. an online encyclopedia

b. a web-based tool where multiple users

create, publish and edit information

c. a Hawaiian word for “fast”

d. all of the above

WIKIS

You call this fast?

WIKIS

• Provide a space for community collaboration

• Draw upon intelligence of the crowd

• Create a directory / resource list

1. Why? Tie to mission, goals, objectives, needs, gaps.

WIKIS

WIKIS

Step 1: Pick a Wiki Platform

Step 2: Create an Account

Step 3: Set Up Your Wiki

Step 4: Produce Content

Step 5: Edit and Post!

WIKIS

SOCIAL VIRTUAL NETWORKS

Who in this room has the most connections/friends on:

NOTJUSTFOR

KIDS!!!

SOCIAL VIRTUAL NETWORKSTransforming Government

SOCIAL VIRTUAL NETWORKS

Sharing

InformationIdeasInsightIssuesIndividualsIntelligence

• Free • “Micro-blogging”• 140 characters or less• Send and read user updates aka “Tweets”

• Text-based, but can post links / photos• Anywhere, anytime via cell or computer

SOCIAL VIRTUAL NETWORKSKNOWLEDGE

GovTwit.com• State/Local = 900+

• Federal Agencies = 500+

• Dept of Defense = 150+

• Hawaii = 8

SOCIAL VIRTUAL NETWORKSKNOWLEDGE

SOCIAL VIRTUAL NETWORKSKNOWLEDGE

wefollow.com/twitter/Texas

Crowd-sourcing ideas to improve services

Communicating with / to citizens

Posting links to key information

Reporting incidents, sending alerts

Promoting events, surveys, studies, etc.

1. Why?

SOCIAL VIRTUAL NETWORKSKNOWLEDGE

Step 1: Go to Twitter.com

Step 2: Create an Account

Step 3: Find People to Follow

Step 4: Consider Alternate Tools

Step 5: Jump in the Stream (“dialoguing” vs. “doing”)

SOCIAL VIRTUAL NETWORKSKNOWLEDGE

SOCIAL VIRTUAL NETWORKSKNOWLEDGE

GroupsSOCIAL VIRTUAL NETWORKS

KNOWLEDGE

Recruit candidates for open positions

Find job candidate references/recommendations

Launch discussions with industry / other agencies in groups

1. Why? Tie to mission, goals, objectives, needs, gaps.

SOCIAL VIRTUAL NETWORKSKNOWLEDGE

SOCIAL VIRTUAL NETWORKSKNOWLEDGE

“Use of Facebook has really exploded...Local government should really want to use this sort of social networking tool. We set up blockwatches, so people can let each other know about suspicious activities and crime in their neighborhoods…a Facebook-like social networking tool might allow local government to quickly dispel rumors and calm out-of-control fears during [emergencies]…” - Bill Schrier, Seattle CIO

http://www.digitalcommunitiesblogs.com/cgi-bin/mt-search.cgi?tag=blockwatch&blog_id=7

SOCIAL VIRTUAL NETWORKSKNOWLEDGE

The

Story

Problem:Why

?

Millions of government employees working on similar issues but no safe place

to connect and share best practices.

Solution:Online community.

Hub to connect disparate conversations/events. New technology leveraged to collaborate.

What is

MISSION: “Connect Government to Improve Government”

Solve government

problems

Connect with peers

Research the latest

trends

Find and contribute best practices

Learn about the latest solutions

?

• Do-Gooder: 3rd Gen Public Servant, DHS Fellow, Multiple Gov Agencies

• Innovator: Co-Founder, Young Government Leaders

• Award Winner: 2006 Rising Star Award, 2007 Fed 100 Winner

• Speaker: 25+ Conferences, Brookings, Harvard Kennedy School

• Author: Wikinomics, Federal Times, Public Manager

• Athlete: Used to be good at golf – 3rd in State

• Scholar: Miami (OH) and UPenn

• Gentleman: Likes Cats and Babies

Founder

Evolution

JAN 2009:Community

Leaders

JAN 2008:Idea

Conceived

JUN 2009:10,000

Members

SEP 2009:20,000

Members

JUN 2008:GovLoopLaunched

Passionate Federal

Employee Presidentand CEO,

Build Team

Recognized Need for More

Resources

Passionate Volunteers

Adding New Features

Members

30,000…and growing rapidly

California CTO

City Managers

State/Local CIOs

Public Information Officers

Etc...

Members600+ Texans

CROWD SOURCING

CROWD SOURCING

CROWD SOURCING

CROWD SOURCING

OPEN DATA

OPEN DATA

OPEN DATA

RSS

What does RSS stand for?

a) Like K.I.S.S., only R.S.S.b) Rhapsodically Syncopated Soundc) Really Simple Syndicationd) None of the above

RSS

PODCASTS

Q. What’s the difference between a podcast and a vodcast?

A. Podcast = AudioVodcast = Video

Downloadable

PODCASTS

Why?

• Provide public service announcements

• Train personnel

• Tell your history

• Conduct a free “Radio Show”

• Make info available in people’s hands

PODCASTS

PODCASTS

Step 1: Pick a Platform

Step 2: Create an Account

Step 3: Create Your Call

Step 4: Start/Record Call

Step 5: Edit and Post!

Why/How do you use

VIDEO SHARING?

VIDEO SHARING

VIDEO SHARING

Why?

Capture public events / meetings

Promote your city for potential visitors

Succession planning, prepare/share with the next generation

MOBILE PHONES/DEVICES

What has your Cell Phone taught you lately?

“Most cell phones today have more computing power

than was available to NASA during the

Apollo space program…”- Wes Ferguson, Author of

Moving at the Speed of Creativity

MOBILE PHONES/DEVICES

MOBILE PHONES/DEVICES

MOBILE PHONES/DEVICES

1. Why? Tie to mission, goals, objectives, needs, gaps.

Text message alerts

Apps

Faster than email (if no smartphones)

WEB-BASED CALLING

SOCIAL BOOKMARKING

WIDGETS

VIRTUAL WORLDS

What’s the coolest name for an avatar in Second Life?a. Ichabod Issachar

b. Siegfried Lactanoid

c. Zedeka Nadezda

d. Horatio FizelmeisterSecond Life Avatar

VIRTUAL WORLDS

LEGAL ISSUES• FOIA: the proposed agreements recognize that we adhere to the Freedom of Information Act.

• Advertising: providers have assured that they will eliminate or minimize advertising and that they have no intention of adding advertising that they do not currently display.

POLICY ISSUES

Privacy

Employee Activity

Paperwork Reduction Act

Cookies

Records Management

Federal Advisory Committee Act (FACA)

For more information: Social Media and the Federal Government: Perceived and Real Barriers and Solutions: http://www.usa.gov/webcontent/documents/SocialMediaFed%20Govt_BarriersPotentialSolutions.pdf

http://www.whitehouse.gov/blog/Enhancing-Online-Citizen-Participation-Through-Policy/

SECURITY ISSUESRISKS

•Impersonation / info integrity

• Unwanted surveillance

• Compromised intelligence

• Infrastructure threats

RECOMMENDATIONS

• Cybersecurity policy official

• National strategy

• Public awareness campaign

• Incident response plan

Talen from Cyberspace Policy Review: http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf

HUMAN RESOURCES ISSUESRECRUITMENT

• Be cool / innovative

• Be where they are

• Boomers “retiring”

• Set clear boundaries

RETENTION

• Use ‘em or lose ‘em!

• Knowledge transfer

• Alumni network

• Emergency corps

Talen from Cyberspace Policy Review: http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf

WHAT’S NEXT?1. Why? Tie to mission, goals, objectives, needs, gaps.

2. How? Decide which tools best meet goals.

3. What? Content is the key to success.

4. Who? Assign owner/contributors; define audience.

5. When? Create a schedule to implement and evaluate.

Blogs

eBooks

Mobile Phones

Podcasts

RSS

Social Bookmarking

Social Virtual Networking

Videos

Virtual Worlds (Second Life)

Web-Based Calling

Webcasts/Webinars

Wikis

WEB 3.0?• 3-D• Mobile / Clouds• Aggregation

WHAT’S NEXT?

THANK YOU!FOR MORE INFORMATION:

HTTP://WWW.GOVLOOP.COM

ANDREW KRZMARZICKPhone: (202) 352-1806Email: Andrew@GovLoop.comBlog: http://GenShift.comTwitter: @krazykrizSlideshare.net/govloopLinkedin.com/in/andrewkrzmarzick