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Online ExperienceAudioWire recommendations

Rafaël TodoroviciTim VeenemaCo-directors

11-1-2012

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Table of contents

Current web design Current Sales data Improvements New web design Expected sale rates Conclusion

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Current web design

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Problems with current web design

Usability

Navigation

Content

Copy-writing

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Current sales data

Abandonment rate49%

Browsing only23%

Sales re-turning

customers17%

One-off customers11%

Sales conversion rates

Source: Market Leader, Iwonna Dubicka & Margaret O’Keeffe

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Improvements

New logo

New website design

New logo

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New website design

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Expected sales rates

User abondon-

ment15%

Browsing only10%

Sales returning cus-tomers

49%

One-off cus-tomers

26%

Expected sales conversion rates

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Summary

Problems Usability Navigation Content

Improvements Social Media Improved check out proces Improved web design

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Thank you for your attention

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