Marketing used to be simple.

A little too simple

•  Marketing and sales were mostly PUSH"

•  Almost no sales and marketing data"

•  Very few tools or systems"

•  Physical collateral and packaging were expensive "

It was easier to see the big picture

and connect marketing tactics to business growth

© Brian Solis & JESS3

The good news and bad news

Even the right tools "can screw you.

Typical Customer Lifecycle

1.  Generate interest"2.  Sell to hot leads"3.  Get new

customers"4.  Sigh in relief"5.  START OVER!

How do you grow sales?

•  Double your spend?"

•  Double your marketing and sales staff? "

•  Double your sales efficiency?"

Gaps in the Funnel

2. Lost leads"

1. Lost traffic"

3. Lost customers"

Focusing on tactics while ignoring strategy leads to

holes in your funnel.

Can you imagine?

What’s the result?

Tools + Tactics - Strategy =

Be clear about your plan"to make every move count

Framework for Your Plan: "The Perfect Customer Lifecycle

Map Out the Plan

Example – Financial Planner

Traffic Attraction Strategies

• Content is king (blog posts, videos, etc.) •  Social media • Online Marketing (PPC, SEO) • Referrals, Partners

Lead Capture Strategies •  Opt-in for free report, video, premium content, etc. •  Request a quote, get a demo, free trial •  Offers, coupons, contests

•  Attend live event, webinar, teleseminar

Lead Nurture Strategies •  Create custom campaigns for hot, warm and

cold leads •  Personalization is key •  Make every message relevant, useful

Did you know?

Sales Conversion Strategies

•  Automate sales stage communications •  Proactively handle objections •  Provide supporting evidence

Wowing Customer Strategies

•  Welcome customers (make it personal & relevant) •  Be systematic about quality delivery •  Measure satisfaction and take action

Upsell Strategies

•  Upsell or cross sell later in the relationship •  Offer upsell products during checkout

Referral Strategies

•  Ask for referrals – and track them •  Partners, customers, networking •  Testimonials and social promotion

Example M.A.P.

Map your PCL

1.  Download the template and workbook at: "http://www.infusionsoft.com/pcl

2.  Write down your key tactics and workflow across the entire life cycle

3.  Identify the key holes and opportunities in your funnel

4.  Don’t get bogged down with tactics that "don’t drive strategy

5.  Pick the tools to accomplish your goals

The Perfect Customer Lifecycle

Don't Hesitate – Click Here View The Free Demo Now! "

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Guide