Embed Size (px)
DESCRIPTION
This was an initiative by Department of Environment and Forest, Delhi Government. People residing in Delhi were asked to plant a million trees in the monsoon of 2011. Various sapling distribution points were made in busy public areas and people were asked to plant these saplings. Motive was to make Delhi 33% green, which is considered ideal for any city.
Citation preview
GREEN LEAP DELHI- GOVT OF DELHI INITIATIVE
• This was an initiative by Department of Environment and Forest, Delhi Government. People residing in Delhi were asked to plant a million trees in the monsoon of 2011.
• Various sapling distribution points were made in busy public areas and people were asked to plant these saplings.
• Main motive was to make Delhi 33% green, which is considered ideal for any city.
PROBLEM STATEMENT AND COMMUNICATION
CHANNELS
Blogs & micro site
• Everyone these days is keen to do something for environment, this fact was cached upon and people were asked to contribute for the cause in their own sweet way.
• Various facts about environment were shared. People were informed about the advantages of planting saplings and how small contribution from their end could make a big difference.
• Various problems faced by people in their areas/colonies regarding greenery were addressed and appropriate solutions were suggested.
CREATIVE STRATEGY
• People were informed about what is needed to preserve the environment.
• They were persuaded to take steps to make their city greener.
• Information about, various sapling distribution points was shared.
• Various contests were conducted to enhance the engagement on page, winners were given eco-friendly gratification.
• This was supported by various offline activities, like hoardings on bus stops, radio ads etc.
COMMUNICATION APPROACH
Use the existing suite of data that we have and convert it to:
•Infographics
•Cartoons
•Slides
•Videos
•Banners
•Comics for daily usage on Facebook
CONTENT PROPOGATION & CREATION
Offline-online initiative was a huge success and people really appreciated the efforts put in by Delhi Govt. A huge number of people participated in this campaign. And, one million saplings were planted within a very short span of time!
ACCOMPLISHMENTS
GREEN LEAP DELHI- FACEBOOK PAGE
FACEBOOK POSTS
FACEBOOK: ENGAGEMENT
GREEN LEAP DELHI- TWITTER PAGE
DAY TO DAY INTERACTION ON TWITTER
GREEN LEAP DELHI- VIDEOS
Thank You!
Ready to Be Social the Indian way?
Get in touch:Website: http://omlogic.comFacebook: https://www.facebook.com/OMLogicTwitter: https://twitter.com/OMLogicEmail: [email protected]
