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04/09/23 1
How to Make Money With Corona SDK AppsThrough Mobile Advertising
Gregory KennedyDirector, Global Marketing
04/09/23 2
We’re a Mobile Ad Network
• 43.7 Billion Monthly impressions• Live in 165 countries
• 313 M Consumers reached• Backed by Kleiner Perkins
San Francisco
London
Nairobi
Tokyo
Singapore
Bangalore
10 Tips for Monetizing Apps with Ads
1. Increase Your Scale
2. Test Different Ad Placements
3. Incorporate Ads Into Your UX
4. Enable Rich Media Ads
5. Collect Location or Zip
6. Collect Demographic Info
7. Ensure Your Content is Brand Safe
8. Build a Relationship With Your Ad Network
9. Take Advantage of Global Markets
10. Be Creative
04/09/23 3
10 Tips for Monetizing Apps with Ads
1. Increase Your Scale
2. Test Different Ad Placements
3. Incorporate Ads Into Your UX
4. Enable Rich Media Ads
5. Collect Location or Zip
6. Collect Demographic Info
7. Ensure Your Content is Brand Safe
8. Build a Relationship With Your Ad Network
9. Take Advantage of Global Markets
10. Be Creative
04/09/23 4
10 Tips for Monetizing Apps with Ads
1. Increase Your Scale
2. Test Different Ad Placements
3. Incorporate Ads Into Your UX
4. Enable Rich Media Ads
5. Collect Location or Zip
6. Collect Demographic Info
7. Ensure Your Content is Brand Safe
8. Build a Relationship With Your Ad Network
9. Take Advantage of Global Markets
10. Be Creative
04/09/23 5
10 Tips for Monetizing Apps with Ads
1. Increase Your Scale
2. Test Different Ad Placements
3. Incorporate Ads Into Your UX
4. Enable Rich Media Ads
5. Collect Location or Zip
6. Collect Demographic Info
7. Ensure Your Content is Brand Safe
8. Build a Relationship With Your Ad Network
9. Take Advantage of Global Markets
10. Be Creative
04/09/23 6
10 Tips for Monetizing Apps with Ads
1. Increase Your Scale
2. Test Different Ad Placements
3. Incorporate Ads Into Your UX
4. Enable Rich Media Ads
5. Collect Location or Zip
6. Collect Demographic Info
7. Ensure Your Content is Brand Safe
8. Build a Relationship With Your Ad Network
9. Take Advantage of Global Markets
10. Be Creative
04/09/23 7
10 Tips for Monetizing Apps with Ads
1. Increase Your Scale
2. Test Different Ad Placements
3. Incorporate Ads Into Your UX
4. Enable Rich Media Ads
5. Collect Location or Zip
6. Collect Demographic Info
7. Ensure Your Content is Brand Safe
8. Build a Relationship With Your Ad Network
9. Take Advantage of Global Markets
10. Be Creative
04/09/23 8
10 Tips for Monetizing Apps with Ads
1. Increase Your Scale
2. Test Different Ad Placements
3. Incorporate Ads Into Your UX
4. Enable Rich Media Ads
5. Collect Location or Zip
6. Collect Demographic Info
7. Ensure Your Content is Brand Safe
8. Build a Relationship With Your Ad Network
9. Take Advantage of Global Markets
10. Be Creative
04/09/23 9
10 Tips for Monetizing Apps with Ads
1. Increase Your Scale
2. Test Different Ad Placements
3. Incorporate Ads Into Your UX
4. Enable Rich Media Ads
5. Collect Location or Zip
6. Collect Demographic Info
7. Ensure Your Content is Brand Safe
8. Build a Relationship With Your Ad Network
9. Take Advantage of Global Markets
10. Be Creative
04/09/23 10
10 Tips for Monetizing Apps with Ads
1. Increase Your Scale
2. Test Different Ad Placements
3. Incorporate Ads Into Your UX
4. Enable Rich Media Ads
5. Collect Location or Zip
6. Collect Demographic Info
7. Ensure Your Content is Brand Safe
8. Build a Relationship With Your Ad Network
9. Take Advantage of Global Markets
10. Be Creative
04/09/23 11
10 Tips for Monetizing Apps with Ads
1. Increase Your Scale
2. Test Different Ad Placements
3. Incorporate Ads Into Your UX
4. Enable Rich Media Ads
5. Collect Location or Zip
6. Collect Demographic Info
7. Ensure Your Content is Brand Safe
8. Build a Relationship With Your Ad Network
9. Take Advantage of Global Markets
10. Be Creative
04/09/23 12
You Control These Inputs
You Control These Inputs
Earn Money as a Publisher
04/09/23 13
MarketRate
MarketRate
Ad Impressions 10M 10,000,000
Fill Rate 80% 0.80Ads Displayed 8M 8,000,000
CTR (Click Through Rate) 1.0% 0.01Total Clicks 80,000
CPC (Cost Per Click) USD $0.10Total Earnings USD $8,000.00
eCPM 1.00
13
InMobi’s Economic Toolkit
04/09/23 14
Download it: http://www.inmobi.com/developer/
14
Questions and Answers
04/09/23 15
Contact Me:Gregory Kennedy
www.twitter.com/inmobi
www.facebook.com/inmobi
