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Communicating Sustainability – how to get the balance right..
Chair: Renee Hancock, Member, GRI Australian Advisory Group
James Ensor, Director Public Policy, Oxfam Rod McGuinness, Social Media Producer, ABCKelvin O’Connor, Chief Operating Officer, Henry Davis York
Communicating Sustainability – how to get the balance right
Rod McGuinnessABC
Session Outline
• Overview: Social Media and the ABC
• Your Social Media Strategy
• Using Twitter and Facebook effectively
ABC Open
Complete this sentence: Social media is scary when...
Brands on Social Media
Source: Trendwatching, March 2012 “Brands that show some empathy, generosity, humility, flexibility, maturity, humour, and (dare we say it) some character & humanity.”