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CHAPTERCHAPTER
33
The Environment of Organizations and Managers
The Environment of Organizations and Managers
Copyright Copyright © by Houghton Mifflin Company.© by Houghton Mifflin Company.All rights reserved.All rights reserved.
PowerPoint PresentationPowerPoint Presentation by Charlie Cook by Charlie Cook
Copyright © by Houghton Mifflin Company. All rights reserved. 3–2
Learning ObjectivesLearning Objectives
After studying this chapter, you should be able to:– Discuss the nature of the organizational environment and
identify the environments of interest to most organizations.– Describe the components of the general and task
environments and discuss their impact on organizations.– Identify the components of the internal environment and
discuss their impact on organizations.– Identify and describe how the environment affects
organizations and how organizations adapt to their environment.
– Discuss the meaning of and approaches to organizational effectiveness.
After studying this chapter, you should be able to:– Discuss the nature of the organizational environment and
identify the environments of interest to most organizations.– Describe the components of the general and task
environments and discuss their impact on organizations.– Identify the components of the internal environment and
discuss their impact on organizations.– Identify and describe how the environment affects
organizations and how organizations adapt to their environment.
– Discuss the meaning of and approaches to organizational effectiveness.
Copyright © by Houghton Mifflin Company. All rights reserved. 3–3
Chapter OutlineChapter Outline• The Organization’s
Environments• The External Environment
– The General Environment
– The Task Environment
• The Internal Environment– Owners
– Board of Directors
– Employees
– Physical Work Environment
• The Organization’s Environments
• The External Environment– The General Environment
– The Task Environment
• The Internal Environment– Owners
– Board of Directors
– Employees
– Physical Work Environment
• Organizational-Environment Relationships– How Environments Affect
Organizations
– How Organization Adapt to Their Environments
• The Environment and Organizational Effectiveness– Models of Organizational
Effectiveness
– Examples of Organizational Effectiveness
• Organizational-Environment Relationships– How Environments Affect
Organizations
– How Organization Adapt to Their Environments
• The Environment and Organizational Effectiveness– Models of Organizational
Effectiveness
– Examples of Organizational Effectiveness
Copyright © by Houghton Mifflin Company. All rights reserved. 3–4
The Business EnvironmentThe Business Environment
• External Environment– General environment is everything outside an organization’s
boundaries—economic, legal, political, socio-cultural, international, and technical forces.
– Task environment is composed of specific groups and organizations that affect the firm.
• Internal Environment– Conditions and forces present and at work within an
organization
• External Environment– General environment is everything outside an organization’s
boundaries—economic, legal, political, socio-cultural, international, and technical forces.
– Task environment is composed of specific groups and organizations that affect the firm.
• Internal Environment– Conditions and forces present and at work within an
organization
Copyright © by Houghton Mifflin Company. All rights reserved. 3–5
The Organization and Its The Organization and Its EnvironmentsEnvironments
OwnersEmployees
Physical environmentBoard of directors
Culture
Competitors
Internationaldimension
Political-legal
dimension
Technologicaldimension
Socioculturaldimension
Economicdimension
Regulators Customers
Strategicpartners
Suppliers
Internal environment
Task environmentExternal environment
General environmentFigure 3.1
Copyright © by Houghton Mifflin Company. All rights reserved. 3–6
The External EnvironmentThe External Environment
• The General Environment– The set of broad dimensions and forces in an organization’s
surroundings that create its overall context.– Economic dimension is the overall health and vitality of the
economic system in which the organization operates.– Technological dimension refers to the methods available for
converting resources into products or services.– Sociocultural dimension includes the customs, mores,
values, and demographic characteristics of the society in which the organization functions.
– Political-legal dimension is the extent of government regulation of business and the general relationship between business and government.
– International dimension is the extent to which the organization is affected by business in other countries.
• The General Environment– The set of broad dimensions and forces in an organization’s
surroundings that create its overall context.– Economic dimension is the overall health and vitality of the
economic system in which the organization operates.– Technological dimension refers to the methods available for
converting resources into products or services.– Sociocultural dimension includes the customs, mores,
values, and demographic characteristics of the society in which the organization functions.
– Political-legal dimension is the extent of government regulation of business and the general relationship between business and government.
– International dimension is the extent to which the organization is affected by business in other countries.
Copyright © by Houghton Mifflin Company. All rights reserved. 3–7
McDonald’s General EnvironmentMcDonald’s General Environment
McDonald’s
International Dimension• Restaurants in 115
countries• About two-thirds of sales from outside
the United States
Political-LegalDimension• Government
food standards• Local zoning
climate• General posture
toward businessregulation
TechnologicalDimension• Improved information
technology• More efficient
operating systems
Sociocultural Dimension• Demographic shifts in
number of single adultsand dual-income families
• Growing concerns abouthealth and nutrition
EconomicDimension• Strong economic
growth• Low unemploy-
ment• Low inflation
Internal environment
Task environmentExternal environment
General environment
Figure 3.2
Copyright © by Houghton Mifflin Company. All rights reserved. 3–8
The External Environment The External Environment (cont’d)(cont’d)
• Dimensions of the Task Environment– Specific groups affecting the organization
• Competitors seeking the same resources as the organization.
• Customers who acquire an organization’s products or resources.
• Suppliers that provide resources for the organization.
• Regulators that control, legislate, or influence the organization’s policies or practices:– regulatory agencies.
– interest groups.
• Strategic partners (allies) who are in a joint venture or partnership with the organization.
• Dimensions of the Task Environment– Specific groups affecting the organization
• Competitors seeking the same resources as the organization.
• Customers who acquire an organization’s products or resources.
• Suppliers that provide resources for the organization.
• Regulators that control, legislate, or influence the organization’s policies or practices:– regulatory agencies.
– interest groups.
• Strategic partners (allies) who are in a joint venture or partnership with the organization.
Copyright © by Houghton Mifflin Company. All rights reserved. 3–9
McDonald’s Task EnvironmentMcDonald’s Task Environment
McDonald’s
Competitors• Burger King• Wendy’s• Subway• Dairy Queen
Customers• Individual
consumers• Institutional
customers
Suppliers• Coca-Cola• Wholesale food
processors• Packaging
manufacturers
Strategic Partners• Wal-Mart• Disney• Foreign partners
Regulators• Food and Drug
Administration• Securities and
ExchangeCommission
• EnvironmentalProtectionAgency
Internal environment
Task environmentFigure 3.3
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The Internal EnvironmentThe Internal Environment
• Conditions and stakeholder forces within an organization– Owners are persons with legal property rights to a business.– Board of directors are elected by the stockholders and are
charged with overseeing the general management of the firm to ensure that it is run in a way that best serves the stockholders’ interest.
– Employees are persons who work for the firm and have a vested interest in its continued operation and existence.
– Physical work environment is the actual physical environment of the organization and the work that people do.
• Conditions and stakeholder forces within an organization– Owners are persons with legal property rights to a business.– Board of directors are elected by the stockholders and are
charged with overseeing the general management of the firm to ensure that it is run in a way that best serves the stockholders’ interest.
– Employees are persons who work for the firm and have a vested interest in its continued operation and existence.
– Physical work environment is the actual physical environment of the organization and the work that people do.
Copyright © by Houghton Mifflin Company. All rights reserved. 3–11
How Environments Affect How Environments Affect OrganizationsOrganizations
• Change and Complexity– Environmental change occurs in two ways:
• Degree to which change in environment is occurring
• Degree of homogeneity or complexity of the environment
– Uncertainty is a driving force that influences organizational decisions.
• Change and Complexity– Environmental change occurs in two ways:
• Degree to which change in environment is occurring
• Degree of homogeneity or complexity of the environment
– Uncertainty is a driving force that influences organizational decisions.
Copyright © by Houghton Mifflin Company. All rights reserved. 3–12
Environmental Change, Complexity,Environmental Change, Complexity, and Uncertainty and Uncertainty
Simple
Complex
Stable Dynamic
Moderateuncertainty
Mostuncertainty
Moderateuncertainty
Leastuncertainty
Degree of Change
Deg
ree
of
Ho
mo
gen
eity
Source: Adapted from J.D. Thompson, Organizations in Action. Copyright © 1967 by McGraw-Hill. Reprinted by permission of McGraw-Hill Companies. Figure 3.4
Copyright © by Houghton Mifflin Company. All rights reserved. 3–13
How Environments Affect How Environments Affect Organizations (cont’d)Organizations (cont’d)
• Competitive Forces– Porter’s Five Competitive Forces
• Threat of new entrants into the market
• Competitive rivalry among present competitors
• Threat of substitute products
• Power of buyers
• Power of suppliers
• Environmental Turbulence– Unexpected changes and upheavals in the
environment of an organization.
• Competitive Forces– Porter’s Five Competitive Forces
• Threat of new entrants into the market
• Competitive rivalry among present competitors
• Threat of substitute products
• Power of buyers
• Power of suppliers
• Environmental Turbulence– Unexpected changes and upheavals in the
environment of an organization.
Copyright © by Houghton Mifflin Company. All rights reserved. 3–14
Porter’s Five Competitive ForcesPorter’s Five Competitive Forces
• Threat of new entrants– Extent to and ease with which competitors can enter market.
• Competitive rivalry– Competitive rivalry between firms in an industry.
• Threat of substitute products– Extent to which alternative products/services may replace
the need for existing products/services.
• Power of buyers– Extent to which buyers influence market rivals.
• Power of suppliers– Extent to which suppliers influence market rivals.
• Threat of new entrants– Extent to and ease with which competitors can enter market.
• Competitive rivalry– Competitive rivalry between firms in an industry.
• Threat of substitute products– Extent to which alternative products/services may replace
the need for existing products/services.
• Power of buyers– Extent to which buyers influence market rivals.
• Power of suppliers– Extent to which suppliers influence market rivals.
Copyright © by Houghton Mifflin Company. All rights reserved. 3–15
How Organizations Respond to Their How Organizations Respond to Their EnvironmentsEnvironments
General Environment
Task Environment
Informationmanagement
Socialresponsibility
Strategicresponse
Mergers, takeovers,acquisitions,alliances
Directinfluence
Organizationdesign andflexibility
TheOrganization
Figure 3.5
Copyright © by Houghton Mifflin Company. All rights reserved. 3–16
How Organizations Respond toHow Organizations Respond toTheir Environments (cont’d)Their Environments (cont’d)
• Information Management in Organizations– A boundary spanner is an employee who accumulates
information through contacts outside the organization.– Environmental scanning is the process of monitoring the
environment.– Information systems summarize and deliver information in a
form pertinent to a manager’s needs.
• Strategic Response– Maintaining the status quo, altering the current strategy, or
adopting a new strategy.
• Mergers, Acquisitions, Alliances– Firms can combine (merge), purchase (acquisition), or form
new venture partnerships or alliances with another firm.
• Information Management in Organizations– A boundary spanner is an employee who accumulates
information through contacts outside the organization.– Environmental scanning is the process of monitoring the
environment.– Information systems summarize and deliver information in a
form pertinent to a manager’s needs.
• Strategic Response– Maintaining the status quo, altering the current strategy, or
adopting a new strategy.
• Mergers, Acquisitions, Alliances– Firms can combine (merge), purchase (acquisition), or form
new venture partnerships or alliances with another firm.
Copyright © by Houghton Mifflin Company. All rights reserved. 3–17
How Organizations Respond toHow Organizations Respond toTheir Environments (cont’d)Their Environments (cont’d)
• Organizational Design and Flexibility– An organization may adapt to its environmental conditions
by incorporating flexibility in its structural design.– Mechanistic firms operate best in stable environments.– Organic firms are best suited for dynamic environments.
• Direct Influence of the Environment– An organization may attempt to change the nature of the
competitive conditions in its environment to suit its needs.– Pursuing new or changed relationships with suppliers,
customers, and regulators can alter the organization’s environment in a way that favors the organization.
• Organizational Design and Flexibility– An organization may adapt to its environmental conditions
by incorporating flexibility in its structural design.– Mechanistic firms operate best in stable environments.– Organic firms are best suited for dynamic environments.
• Direct Influence of the Environment– An organization may attempt to change the nature of the
competitive conditions in its environment to suit its needs.– Pursuing new or changed relationships with suppliers,
customers, and regulators can alter the organization’s environment in a way that favors the organization.
Copyright © by Houghton Mifflin Company. All rights reserved. 3–18
The Environment and The Environment and Organizational EffectivenessOrganizational Effectiveness
• Models of Organizational Effectiveness– Systems resource approach focuses on acquiring inputs.– Internal processes approach focuses on the transformation
processes (production efficiencies).– Goal approach focuses on outputs (achieving organizational
goals).– Strategic constituencies approach focuses on feedback
(satisfying stakeholders).
• Models of Organizational Effectiveness– Systems resource approach focuses on acquiring inputs.– Internal processes approach focuses on the transformation
processes (production efficiencies).– Goal approach focuses on outputs (achieving organizational
goals).– Strategic constituencies approach focuses on feedback
(satisfying stakeholders).
Copyright © by Houghton Mifflin Company. All rights reserved. 3–19
A Model of Organizational A Model of Organizational EffectivenessEffectiveness
(Systems resource approach)
Acquiring the resourcesneeded from theenvironment…
making it easier toacquire futureresources.
(Combined approach)
and satisfies thestrategic constituentsin the environment, . . .
(Strategic constituencies approach)
and combining themin an efficient andproductive manner…
(Internal processes approach)
OrganizationalSystem
Feedback
(Goal approach)
facilitates the attainmentof organizational goals…
Inputs
Transformation
Outputs
1 2 3
5 4
Figure 3.6
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Examples of Admired andExamples of Admired andHigh-performing FirmsHigh-performing Firms
Fortune’s Most Admired Companies (2000)
Business Week’s Best Performing Companies (2000)
1. General Electric 1. Microsoft
2. Microsoft 2. Time Warner
3. Dell Computer 3. Cisco Systems
4. Cisco Systems 4. Oracle
5. Wal-Mart 5. EMC
6. Southwest Airlines 6. Citrix Systems
7. Berkshire Hathaway 7. Morgan Stanley Dean Witter
8. Intel 8. Gap
9. Home Depot 9. Warner-Lambert
10. Lucent Technologies 10. Lucent Technologies
Table 3.1Source: “America’s Most Admired Companies,” Fortune, February 21, 2000, pp. 108–110; “The Business Week 50,” Business Week, March 27, 2000, pp. 123–125.