Grizzard webinar final 082510

Turbo-Charge Cloud Apps With Integration

Mark LitherlandDirector of Integration Architecture Grizzard Communications Group

Sean O’ConnellProduct & Channel MarketingCast Iron Systems, an IBM Company

Agenda

Integration Using the Cast Iron Integration Platform

Grizzard – Case Study

How it Works — 10-minute Demo

Q&A All

IBM Software Group | Cast Iron Systems

Cast Iron — Company Overview

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Buzz

With Cast Iron, IBM gets a proven Cloud integration-as-a-service solution.

IBM bought Cast Iron Systems because…they do inter-enterprise integration better than anyone else….

Recent Awards

Founded in 2001 by integration industry experts

Acquired by IBM May 2010

Pioneered SaaS / cloud integration

Unique focus on speed &simplicity — “Integration in Days”

Thousands of customer integrations

14 consecutive quarters of growth

96% customer retention

Patented technology

Corporate Facts


Cloud Application Use is Exploding

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Global Public Cloud Market: $55.5B in 2014 – source: IDC 2010

27% CAGR


And It Has Created a Hybrid World

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Private Clouds

Home-grownApplications

PackagedApplications

Public Clouds

Companies have both Cloud and On-Premise Applications


Which Demands Integration

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Private Clouds


Public Clouds

Integration is Critical in a Hybrid World



Needs Getting More and More Complex

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Integration Maximizes Value of Cloud Investments


Existing Solutions are Incomplete

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Integration Maximizes Value of Cloud Investments

People Intensive

On-Demand

Rudimentary Capabilities Cloud is an Afterthought


Which Has Led to Dissatisfaction

Source: Saugatuck Technology Inc., 2010 Global User Survey; n=1793

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And Companies Re-evaluating the Cloud

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Cast Iron Integration Platform

Integration Maximizes Value of Cloud InvestmentsComplete. Proven. Trusted.

People Intensive

On-Demand

Rudimentary Capabilities Cloud is an Afterthought


Complete Flexibility

Cast Iron Cloud2™

Virtual Appliances

Physical Appliances

Complete

Total Connectivity Complete Reusability

TIP Exchange

TIP Development Kit

TIP Community

For All Types of Projects

UI Mashups

Process Integration

Data Migration

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Complete Flexibility

Complete

Total Connectivity Complete Reusability

TIP Exchange

TIP Development Kit

TIP Community

For All Types of Projects

UI Mashups

Process Integration

Data Migration

ReduceRisk

Save Up to 80% in Time & Costs

Increase Return

Save Up to 50%in Time &

Costs

Cast Iron Cloud2™

Virtual Appliances

Physical Appliances

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Complete * Partial Functionality

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TRUSTED


©2010 Cast Iron Systems, Inc. • Confidential16

PROVEN


Proven Results

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1818

Proven Results

Turbo-Charge Cloud Apps With Integration

Mark LitherlandDirector Integration ArchitectureGrizzard Communications Group

All About Grizzard Communications Group

For almost 90 years Grizzard has pioneered direct marketing, and today provides fully-integrated marketing solutions for non-profit clients, both large and small.

• High-volume order processing requirements• Opportunity Products are the controlling records• 20+ distinct integrations to external services• 15 VisualForce Pages create a platform application

for order management• 300,000 orders processed representing over

100,000,000 individual marketing pieces annually

Case Study– B2B Vendor Integration

• SFDC– Accounts, Product and Order history

• MS GreatPlains– Campaign Information

• Disparate Vendor Applications– Database Vendors

– Data Processing Vendors

– Production Vendors

• Over 20 end-points in total

Case Study – Business Problems Identified

• Complex Orders, High Volumes– Customers requiring thousands of

direct mail campaigns per month

– Database, vendors and many moving parts needed to successfully execute

• High risk of exceeding project deadlines– Data entered manually into

separate systems

– Limited vendor progress visibility

• Many database, data-processing and production vendors to deal with

• High expectations, limited IT resources

SFDC – Great Plains, Vendor Applications

Database Vendors

Data ProcessingVendors

Production Vendors

Adobe InDesign

Case Study – Competition

• Custom Code• Didn’t scale to meet needs• Future projects meant too costly to

maintain

• Pervasive and BizTalk• Needed too many resources to

implement and support

• Ability to Deliver a Strong Factor in Decision-making process

Phase I Application Environment

OrderOrderAccountAccount

OpportunityOpportunity

ProductProduct

VersionVersion

SelectionSelection ProductionVendors

Integrated Salesforce Order Management

Client Information

Product Setup

Approved Catalog

Final Pricing & Qty

Mail Dates

Order Status

Vendor Feedback

2007 Project Results 3 Months

– Salesforce.com Initial Deployment

– Dynamics Order Integration

– Vendor automated order processing

– Financial Reporting phase 1

6 Months

– Full deployment to all teams

– Additional vendor integrated services

– Data-driven Financial Reporting

And a return to profitability in 2008And a return to profitability in 2008

2008 Economy Changes Things

After Phase I, we were well prepared– Achieved significant efficiency gains

– Much better cost controls

– However, some client-specific information still maintained on

TABS Mainframe (Address & Signature)

TABS’ business was changing– No longer data processing

– Mainframe was being phased out

2008 Challenges – Phase II

Pressures

– Data Processing

– More Customization

– Lower Costs

Two Major Initiatives

– Cloud-Based Resources

• Data Processing

• Donor Management

– Greater Efficiencies

• Variable Text

• Huge Data Increase

Phase II – Direct Mail Production in the Cloud

Amherst, NYDonor DatabaseAmherst, NYDonor Database

Atlanta, GAOrder ManagementAtlanta, GAOrder ManagementDallas, TX

ProductionDallas, TXProduction

Los Angeles, CAOrder ManagementLos Angeles, CAOrder Management

San Francisco, CASalesforce.comSan Francisco, CASalesforce.com

Bangalore, IndiaData ProcessingBangalore, IndiaData Processing

New Delhi, IndiaData ProcessingNew Delhi, IndiaData Processing

Phase II Application Environment

OrderOrder

CampaignsCampaigns

AccountAccount

OpportunityOpportunity

ProductProduct

VersionVersion

SelectionSelection

GroupGroup

Variable TextVariable Text

DatabaseVendors

Data ProcessingVendors

ProductionVendors

Adobe InDesign

Phase II Composite Order

OpportunitiesOpportunities

Custom ObjectsCustom Objects

Logical/Real-time SQL

Logical/Real-time SQL

Case Study – Results

• 100% user adoption• 30% increase in bottom line• 90% of the bottom line increase from

operational efficiency• 20,000 API calls/day (JUST TO

SALESFORCE).

Grizzard – The Future

• Continue to be Innovative – Less than 1/4th of current end-points

integrated, more to come

• Use common technology when able– WebServices used as backbone for

vendors

• Leverage the Cloud– Use with Appliances, ERP system and

other tools that have maturity

– Do things successfully in short fashion

Case Study – Lessons Learned

• Project management is critical• Training is critical• Involving end users early and often is

critical• Leverage standard functionality when

possible• Develop custom solutions when needed


Manage

10 Minute Demo

Run

WhatWhat

HowHow

Configure

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ERP


Summary: Cast Iron Integration Platform

Thousands of customer integrations

Proven

Trusted

Complete

Strategic integration partner for all the leading cloud and on premise providers

A single platform for all your cloud and on premise integration needs

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Q&A

Contact

Sean O’ConnellProduct & Channel MarketingCast Iron Systems, an IBM Company(650) [email protected]

www.castiron.com www.castiron.com/ibmwww.twitter.com/CastIronSystems

www.grizzard.comMark LitherllandDirector of Integration Architecture Grizzard Communications Group [email protected]