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GB312.321 Business Correspondence
Presented By:
Angela Simpson
Aboubacar Cherif
Michael Wright
FEBRUARY 28, 2012
TEN THINGS WRONG WITH Apple inc.
agenda
Introduction
History
Problem Identification
Alternatives
Cost-Benefit Analysis
Selected Alternative
Implementation with Timeline
References1
introduction
Most Successful Company in History
Microsoft + Google = Apple Inc.
introduction
Most Successful Company in History
Lifestyle Enhancement Products
Industry Leader
history Founders—Steve Jobs and Steve Woz
April 1, 1976 Apple I released
PROBLEMS IDENTIFIED
Steve Jobs Back Ups
AT&T Security
Computers Apple TV
The App Store Arch Rivals
Mobile Me About Box Credits
Future challenges
Needs 4G
Needs a 4-inch screen
Needs to play HD video
1
Future challenges
• I was a bit surprised when the iPhone 4S launched with just 512 MB of memory. Most experts thought it'd have twice that. Memory helps with advanced stuff like running several apps at once, so I'm hoping the iPhone 5 gets a boost.
• Multitasking is still pretty awful on the iPhone
• I think Apple did a halfway job when it added multitasking to the iPhone almost two years ago. Right now, running apps live in a tray you access by tapping the home button twice. If you want to close them, you have to painstakingly do so one at a time. It's annoying. I'm hoping Apple comes up with a better solution this time around.
• The photo here shows a nice tweak jailbreakers use to handle multitasking on iPhones. Perhaps Apple could learn from this.
• After two years, it's time for a fresh design
• Even I was a bit disappointed after waiting more than a year for the next iPhone just to find out Apple only made internal upgrades. After two years of the same iPhone 4 design, I want something new before I upgrade. Chances are pretty good that Apple will deliver.
• Better battery life
• Compared to most touchscreen phones, the iPhone's battery life is already pretty good. But if Apple is in fact going to add a larger screen and a 4G LTE chip, it'll have to give the battery a nice boost to compensate.
• By the way, we've already seen that this is possible with Motorola's new Droid Razr Maxx. That phone runs on Verizon's 4G LTE network, yet can last more than a day on one charge.
• Built-in integration with Facebook, LinkedIn, Dropbox, and other popular web services
• Sorry Apple lovers, but I'm about to make another Android comparison. One of my favorite things about Google's OS is that it allows for deep integration with a wide range of popular social networks and web services. All you have to do is install an app, and it's immediately a part of your phone.
• Apple got a nice start by integrating Twitter into the iPhone, but I want more: Facebook, Evernote, Dropbox, LinkedIn, you name it. We use such a variety of services these days, it'll be nice if our iPhones made it easier to share.
• Fix iMessage!
• While we're big fans of iMessage, there are still a bunch of annoying nuances we're dying for Apple to fix. First of all, there's no way to block people from sending you iMessages without completely shutting the service off. iMessages can also get lost if you switch phones and another user tries to send one. Finally, there's a problem where iMessage can tie itself to your device, causing your messages to get sent to the wrong person.
• We'd also like to see Apple to take iMessage a bit further, adding a BBM-like buddy list for your friends and an app for Macs and PCs.
• What about the iPad? Click here for 9 things Apple needs to change with the iPad 3 before I buy one
• A faster processor for better graphics and speed
• With rumors that the iPad 3 will get a zippy new processor, it's likely the iPhone 5 will get the same one when it launches later this year. After all, that's the pattern Apple followed with the iPhone 4 and 4S. I'd be shocked if this didn't happen, especially with so many competing smartphones rocking processors that are already faster than what the iPhone 4S has.
• It also needs more memory