contact@grovo.com | (212) 924-2579

Who

C A S E S T U D Y:

ReachLocal

Solution

Why

ReachLocal is a global company headquartered in Woodland Hills, CA that provides a suite of online advertising solutions to small to medium-sized businesses. Each month, ReachLocal hires 40–45 new salespeople across the United States and Canada, and con-ducts a training event for them in Dallas.

Using Grovo’s platform, ReachLocal created a training package covering the fundamentals of their training needs that they were able to administer to existing employees as well as new hires:

• Fundamentals of digital advertising• PPC with Google Adwords• Social media • SEO

Although many new hires have extensive backgrounds in tradi-tional advertising media such as television and print, they lack the fundamental knowledge of Internet advertising required when selling ReachLocal services to prospects.

A continuing challenge has been dealing with the learning gap between salespeople already intimately familiar with Internet ad-vertising and those who lack the baseline knowledge. ReachLocal training managers have also expressed concerns about whether participants in these in-person training events are able to absorb and retain all of the information presented.

“Grovo saves ReachLocal four

hours of additional training per

salesperson every month.”

“Grovo truly is an end-to-end

solution that has met and in many

ways exceeded all our needs and

expectations.”

Andrea Thompson

Manager of Training Analytics and LogisticsReachLocal

New hires were now able to watch Grovo videos and take assess-ments prior to training events, radically shortening the learning curve for job-essential information.

contact@grovo.com | (212) 924-2579

Results

Top 3 Reasons to use Grovo

“Compared to other training,

Grovo takes less time to get

through but employees learn

the same amount of content.”

“Every month, a new batch of

salespeople gets Grovo train-

ing. Grovo allows us to repur-

pose our licenses from one

group to another, which we’ve

found very valuable.”

“Because things change so

quickly online, it’s very import-

ant for Internet advertising con-

tent to be up-to-date, so Grovo

is constantly updating content

to keep up with changes.”

“Grovo has something to offer

everyone – from new hires to

seasoned veterans. This is what

makes Grovo so valuable.”

Andrea Thompson

Manager of Training Analytics and LogisticsReachLocal

According to Andrea Thompson, Manager of Training Analytics and Logistics, Grovo has increased the speed and ease of training new hires, while also increasing their retention of critical Internet advertising concepts. Because these concepts are essential to com-municating with prospects, ReachLocal extends Grovo training to each new member of the sales team.

• 98 lessons watched by the average team member in the first month of training

• 140 assessments taken by the average team member in the first month of training