contact@grovo.com | (212) 924-2579

Who

C A S E S T U D Y:

SurveyMonkey

Solution

Why

SurveyMonkey is a leading survey platform that allows users to create and distribute surveys as well as collect and analyze results.

• Headquartered in Palo Alto, CA• Over 275 employees worldwide• Serves a global community of 15+ million users

After experimenting with some small-scale production of instruc-tional videos in-house, SurveyMonkey chose to partner with Grovo due to its rapid content development and cloud training pedigree. According to Marketing Programs Manager Sheila Grady, Grovo quickly filled SurveyMonkey’s need for a thorough education both for employees and customers.

Although SurveyMonkey prides itself on its easy-to-use platform, team members must undergo training to gain a comprehensive understanding of the SurveyMonkey service. SurveyMonkey is committed to educating its employees, but as the team continues to grow, one-on-one training for new hires is increasingly difficult. In addition, SurveyMonkey routinely updates its service with new features and products, and education is necessary to demonstrate and explain changes, even for long-term team members.

Likewise, SurveyMonkey’s commitment to education extends to customers with whom the company wishes to provide the best pos-sible survey development experience.

“Grovo has led to significant sav-

ings in manpower and hours that

would otherwise be spent answer-

ing customer emails.”

“When the Grovo team came

along, they were able to provide

us with an extremely comprehen-

sive curriculum, virtually over-

night.”

Sheila Grady

Marketing Programs Manager SurveyMonkey

Grovo delivered a suite of over 40 instructional videos explain-ing how to navigate the SurveyMonkey platform and offering best practices for designing, distributing, and analyzing surveys. These videos were quickly integrated into the SurveyMonkey Help Cen-ter. In addition, Grovo produced alternate versions of the instruc-tional videos in multiple languages to accommodate SurveyMon-key’s large international customer base.

contact@grovo.com | (212) 924-2579

Results

Top 3 Reasons to use Grovo

“The speed of Grovo is what

impresses me most.We can tell

the Grovo team about a product

change ora video that we need

in another language, and with-

in days the content is updated,

ready to go, and ready to be

shared.”

“Grovo does an excellent job

of gleaning the most import-

ant points of what’s happening

within the product and surfac-

ing the elements that will be

most valuable to a customer.

The Grovo videos are full of in-

formation but get to the point

- fast.”

“What attracts me most to

the Grovo philosophy of video

production is that shorter is

better. I’ve seen a lot of web-

sites that have 15 or 20-minute

product demonstrations, which

consumers simply won’t sit

through.”

“Grovo is the most effective, turn-

key training solution we have ever

used. The content is engaging, the

dashboard makes accountability

easy, and ranges in complexity

ensuring all our users learn some-

thing new.”

Sheila Grady

Marketing Programs Manager SurveyMonkey

According to Grady, Grovo’s videos have become crucial assets both for the customer support team and for employees familiar-izing themselves with all aspects of the SurveyMonkey platform. Grady notes that Grovo’s integration into the Help Center has led to significant savings in manpower and hours that would other-wise be spent answering customer e-mails. On average, Survey-Monkey customers watch approximately 7,000 Grovo videos per week, many of which are routinely featured on the SurveyMonkey blog and social media channels.