Google Profile http://www.google.com/profiles/my.guidingstars

Social Media Case Study by Jaica KinsmanMay 29, 2009

Guiding Stars Social Profiles

Managing Twitter

Tweet Laterwww.tweetlater.com- AutoFollow

HootSuite www.hootsuite.com- Manage multiple accounts- Manage multiple editors- Pre-schedule tweets- Track click-throughs on

links

Tweetie (iPhone app)- Manage multiple accounts- Monitor buzz while on-the-go

Twitter Page http://twitter.com/GuidingStars

Types of Tweets

1. #GSrecipeMondayTweet a Guiding Star rated recipe every Monday at 11am EST

2. Tweet links on health news and trends2-3 non-Guiding Stars related content per week (quality over quantity)

3. Post cool stuff that Guiding Stars is doing in the news (Only the cool stuff)

4. @replies, DMs and RTs- Respond to questions and

comments- Thank people for retweets

and mentions

5. Initiate conversations with health leaders and potential partners

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Twitter Page http://twitter.com/GuidingStars

Monitoring Twitter

1. Netvibes

2. TweetDeck

3. Tweetie

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Facebook Public Profile (Fan Page)

1. Flickr Badge pulls in photos from Flickr account http://www.flickr.com/photos/guidingstars/

2. Favorite Pages – Fan Facebook pages of organizations and businesses we partner with

3. Use Notes app as a blog – Users can comment on posts and subscribe to the RSS feed

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Facebook Fan Page http://www.facebook.com/pages/Guiding-Stars/58591974041

Guiding Stars Street Team – Private Facebook Group

LinkedIn Group http://www.linkedin.com/groups?about=&gid=1802781&trk=anet_ug_grppro

LinkedIn Group

1. Build Community of Professionals

2. Post Articles and Create Discussion Topics

3. Import Twitter RSS feed into News section

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Twitter Followers = 731

Facebook Fans = 191