The New Equation for Deliverability: EQ = D3

Guy HansonDirector, Response Consulting, EMEA

About Return Path

Return Path is the worldwide leader in email intelligence. Our

solutions maximise the performance and accountability of email while protecting users

from spam and other abuse.

Why do my good emails

get blocked?

ISPs use your sender reputation to make filtering decisions. A poor reputation means, your email will get blocked.

Email Filtering Decisions

IP Address Permanence

Spam Complaints

Unknown Users

Infrastructure

Spam Traps

Subscriber Engagement

Sender Reputation Metrics Remain Essential

Source: Return Path Senderscore Benchmark Report June 2012

Impact of Reputational Factors

Check Your Score (www.senderscore.org)

The Increasing Importance of Engagement

A Sea-Change in Thinking

The Email Intelligence Dashboard

Subscriber Engagement in Action

Inbox Placement & Read Rates

Subscriber Behaviour

Subscriber Behaviour

Other Hot Topics: Sending Times

Other Hot Topics: Subject Line Symbols

Other Hot Topics: Discounting

25% Off at Warehouse, 10% Off at Boden & 20% Off at Clarks

Top Fashion Deals Including 50%

Off at Dorothy Perkins

85% Off a set of Make- Up Brushes

The Relationship

Between Metrics & ROI

An Illustration of Email ROI

The New Equation for Deliverability: EQ = D3

Guy HansonDirector, Response Consulting, EMEA