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© Virgin Pulse 2016. All Rights Reserved.
HABIT-BUILDING INNOVATIONS WITH APPLE WATCH AND MOBILEPresenter: Trenholm Ninestein, Senior Product Manager
Our History with Apple Watch
5 Step Behavior Change Model
Future Innovations with Apple Watch
September 9, 2014
September 9, 2014
“an extremely precise and customizable timepiece”
“an intimate way to connect and communicate”
“a comprehensive health and fitness companion”
September 9, 2014
April 24, 2015
April 24, 2015
85%of Apple Watch owners said the Apple Watch had contributed to better health
Source
April 24, 2015
said they had lost weight with the help of the smartwatch
Source
27%
April 24, 2015
April 29, 2015
April 29, 2015Source
most commonly named wearable enterprises are interested in
#1
April 29, 2015
August 25, 2015
August 25, 2015
Apple Watch steps processed on Virgin Pulse platform
6 billion
August 25, 2015
higher engagement levels for users syncing steps with the Apple Watch
33%
August 25, 2015
March 28, 2016
behavior change model5 step
Apple Watch and Habits
@tmn2
#ThriveSum16
Apple Watch and Habits
@tmn2
#ThriveSum16
Apple Watch and Habits
@tmn2
#ThriveSum16
Match Users to the Right Behavior
Make it Easy Trigger It
Celebrate and Reward Success
Practice and Revise
Match Users to the Right Behavior
Make it Easy
Trigger it so they take Action
`
Actionable Notification
Celebrate and Reward Success
Practice and Revise
“The combination of the Virgin Pulse mobile app and Apple Watch keeps me motivated to get moving.
I have a really expensive watch that I don't wear anymore.”
- Amy
`
Activity Data
`
Communication
`
Location Aware
© Virgin Pulse 2016. All Rights Reserved.
THANK YOU!Trenholm Ninestein Senior Product Manager