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How cool would be a product designed by you and crafted everywhere by local makers, without factories and logistics? In this presentation we briefly recap the Slowd's history and show you how to hack the whole design product chain.
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hacking design:
october 6th 2013
the pop-up manufacturing
1. how we make
2. why to change
3. how to do
about the chain
“Ikea Admits Forced Labor Was Used in 1980s”
The New York Times, November 16, 2012
costs!
(yes, we are that smart!)
produce lessproduce better
about design
€ 200,000(yes, thousands!)
€ 20
product designers
un-branding
brand brand brand
a few designer
what we have what we need
more designers little companies
more products
unsustainable chain
democracy
opportunities
so, what to do?
reset clichés
artisans
2011
the firstwebsite
yeah!it could bea company,
our company!
learn and iterate
11/2 year96 designers46 craftsmen16 products
2011-13 “analog” Alpha
2013 Beta launch
spread, share, study!
Awards
2014 nomenee
invited and featured
selected for Index 2013
finalist
fuorisalone2013
15.000 visitors14 designers10 artisans3 fablabs2 musicians
and a lotof good people
so, what’s thelesson?
collaborateshareopen
Designer
Artisan
Artisan
Artisan
People
PeoplePeople
the power of P2P
sustaininglocal economies
designed hereand crafted by
local makers everywhere
withoutfactories and logistics
by people
the zero-miledesign
paradigm
Falegnameria Minarini
prodotto: Artegol
design Marco Rossi
prezzo
n° pezzi
altri prodotti
di questa azienda: 4
89 €
Ordina qui
vedi recensioni (8)
1
?
conceptdesignsubmission
green light
TECHNICAL COMMUNITY CURATION
OPEN DESIGN
COPYRIGHETED DESIGN
PROTOTYPIG
co-design
prototyper
community
slowd
designer
?Progetti
25/12 13:30 a.m. Marino vorrebbe adottare il tuo concept25/12 13:30 a.m. Nuove funzionalità25/12 13:30 a.m. Antonio ha revisionato il tuo concept Albet25/12 13:30 a.m. Antonio ha commentato il progetto25/12 13:30 a.m. Vendite del mese, statistiche disponibili25/12 13:30 a.m. Antonio ha commentato il progetto
ita | eng
iscriviti | loginshop slowd aiutopartecipa personeBETA
Progetti
?
Project name Project name Project name Project name Project name
Scheda Feedbacks Matching Prototipo Esecutivi Vendite
TUTTE NOTIFICHE PROGETTO ?
conceptdesignsubmission
green light
TECHNICAL COMMUNITY CURATION
OPEN DESIGN
COPYRIGHETED DESIGN
PROTOTYPIG
co-design
prototyper
community
slowd
designer
ENGENEERING
partner sales
BUY LOCALLY
projects
marketplace
artisans
designer
people
it also worksbefore selling a single
product
29!/prototype
free /premium
plans
artisans can make
IRU�WKHLU�RƬLQH�FXVWRPHUV
conceptdesign
VXEPLVVLRQ
1 2 3
GLVWULEXWH�via e-commerce
partners
via local artisans
prototypingengineering
designer
10%
5%
prototyper
we have aSURGXFW�
99!LICENSE
65%
30%
5%
VHOO�SURGXFWlicenses
ManufacturingDistributionMarketingRetail
Slowd Industry
cost per product unit
the models
slowd
local buyer
10% to thedesigner 5% to the
prototyper
1. closed product
earnsby making
local artisan
20% maxmarkup
fair and innovative,sustainable.is it enough?
sellartisans
buy product“licenses”
2. closed/shared product
shared revenues
slowdcommunity
the more you share, the more
you’ll get
p2p licenses
openlicense
sell
shared revenues
artisans
slowdcommunity
3. shared product
DIY
models are not mutually exclusive
platform development
milestones / launches
2013
2014
2015
2016
beta
UKItaly
Others
UE
USA
fast lean processes and sustainable growth
shar
ed
prod
ucts
co-d
esig
n
Design aKm Zero
Come funziona?
Slowd connette designer e aziende ar-tigiane per rivoluzionare il modo di pro-durre e distribuire nuovi prodotti.
ita | eng
iscriviti | loginshop slowd aiutopartecipa personeBETA
Fatti a manoogni voltacome un pezzo unico
Shop
ita | eng
iscriviti | loginshop slowd aiutopartecipa personeBETA
Accessori
Categorie Editor Picks Kit/Downnload Mappa
Sedie Sgabelli Tavoli Contenitori Download Kit
Cerca
Bartleby
Seré/poltroncina
Bartleby
Desky
ZZ Top Serè/poltroncina 50 Curve
Join
Woorope Johnny Stecchino
SMARTDESIGN
DIY
NEW
1 2 3 ... avanti
shop launchoctober 2013
slowd.it @[email protected]
thank you!Andrea Cattabriga
twit towrite todiscover more at
(and MAKE something! )
