Upload
mike-gingerich
View
703
Download
1
Embed Size (px)
DESCRIPTION
This episode of Halftime Mike is geared towards helping companies understand the value and potential that Facebook Contests can offer for increasing engagement, reach, and ultimately growing customers to increase sales. View the Podcast here: http://mikegingerich.com/?p=1245
Citation preview
Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Webinar
Mike Gingerich TabSite Co-founder
Podcast Slides How to Run a Successful
Photo Contest on Facebook
Today’s Agenda: • How Contests add value to Facebook Marketing
• Links to Case Studies
• Use of the Smart URL for Mobile
• Best practices for Promoting the Contest
• Checklist on how to maximize communication about the contest before, during, & after the event
Webinar: July 27, 2011 Webinar Webinar
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
Why a Contest?
• Engagement INCREASES! •Likes, •Shares •Comments
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
Why a Contest?
TRAFFIC INCREASES! -Typically after a visitor becomes a fan they come back to the page less BUT Contests drive fans back to the fan page.
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
Contests provide Context to click…..a Prize
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
Can a Contest = Sales?
• Promotions and Game tools draw people in to a page. It’s a reason to come.
The answer: YES! Research shows that persons who become a fan are more likely to purchase from that brand.
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
4 Primary Types of Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. CONTESTS 4. Multi-Social Network
Learn more: bit.ly/4fbpromos
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
Contests
• Skill based, not random • Voting determines winner • Traffic comes from entrants • Traffic comes from voters • Inspires engagement • Works for many Industries
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
Contest Rules for Facebook
• You must use an app if not everyone can win! • TabSite is an approved App for Facebook
Detail on Facebook Rules: bit.ly/FBpromorules
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
Case Study
• Photographer • 24 Weddings • Couples want to win • 2 Stage Contest • Use a Like Gate • Vote 1x per day
bit.ly/FBphotocase
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
Photo Contest Setup using
TabSite Contest Engagement App
Setup guide with visuals, instructions, and video:
bit.ly/TabSiteContest
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
Case Study 2 Petopia Pet Store Singapore
Details: • Grew fans +10,000 • Mobile user 65% Full Report at: bit.ly/FBpetopia
Webinar: July 27, 2011 Webinar Webinar
Best Practices For
PROMOTING
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar Webinar
Where do Facebook users spend time? Majority of user time is spent in the the news feed SO POSTING Is VITAL. This is how you “get seen”
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
DRIVE FANS and FRIENDS of FANS To the CONTEST TAB! This is how you “get traction”!
Webinar: July 27, 2011 Webinar Webinar
Best Practice Pin the Post
More Details: bit.ly/FBBestPractice
Webinar: July 27, 2011 Webinar Webinar Webinar
Smart URL that is Mobile Friendly
https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012
bit.ly/SmartURL
Webinar: July 27, 2011 Webinar Webinar Webinar
Smart URL that is Mobile Friendly Promotional Tools area
Webinar: July 27, 2011 Webinar Webinar Webinar
USE #Hashtags in Posts • Include a #hashtag you have chosen in the posts you share on Facebook, Twitter, and Google + (etc.). • Include your hashtag in the preset “Tweet” and “Facebook Share • Include your hashtag in your contest text and instructions on the contest tab for further reinforcement.
Webinar: July 27, 2011 Webinar Webinar
Schedule Posts for Prime Times Promotional Tools area
Use Facebook’s Page Scheduler or
Tools within TabSite Buffer, Sendible, HootSuite, PlanYourPost
Webinar: July 27, 2011 Webinar Webinar
POST OUTLINE:
1. Announce Upcoming Promotion via Facebook, Twitter, Blog, Google+, Email
2. Then announce the launch of Promo
3. Repeat Launch Announcement
“Reminder our contest is live!”
Webinar: July 27, 2011 Webinar Webinar
POST OUTLINE cont.
4. Daily Reminder Posts
5. Update Status of Promotion Post
6. Nearing End Reminder Posts
7. Announce Winners Posts
Webinar: July 27, 2011 Webinar Webinar
When to Post is Critical to Success 1. Links posted from 1pm to 4pm result in the highest clicks
Source Bitly, May 2012
2. However, another study….. Outside 9to5 had best results 3. Know your Audience. Use Insights
Webinar: July 27, 2011
Thanks for listening today!
www.MikeGingerich.com
www.Facebook.com/MikeGdigital www.Facebook.com/TabSite
www.TabSite.com
SLIDES: bit.ly/tabsitefbcontests