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How managed enterprise RSS environments streamline collaboration and communication
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intro to attensa
workflows & story telling
demo
Q&A
holy grail & keeping your head above water
Who is Attensa?
• Launched 2005 – Portland, OR
• Venture backed
• 30 employees
“Attensa is an up and coming disrupter with intriguing technology.”
- Mike Gotta | The Burton Group
the right informationthe right people
the right time
web feed workflows
Managed Feed Environment
“Exchange for Web Feeds”
consistently & instantly informed
[ without being swamped with information ]
attention&
location
vector space model
content cuesreading behaviors
personas+ +
=
relevancy ranking
Vector Space Model
indispensable research tool
competitive intelligence
reputation | brand monitoring
tracking the buzz
markets | trends
&
people
early warning system
indispensable collaboration tool
persistence &
subscription
buildshared vision
track team projects
deliverinsights
indispensable delivery tool
training podcasts
audio & video
sales leads forecasts
& opportunities
supply chainalerts
technicalbulletins
attentionanalytics & metrics
effectivechannels
information conduits
identifyexpertise
who didn’t read
the CEO’s blog
metrics
corporate portal
Web feed workflow for collaboration
partners
project team wiki
project team blog | pod & vodcasts
metrics
sales tool blog | portal
sales training podcasts
acct research persistent search
Salesforce.com
Web feed workflow: arming & aiming sales teams
metrics
bus intel portal | dashboard
competitive research persistent search
Web feed workflow: business intelligence
Analyst feeds
mkt trends research persistent search
competitive & trend precision search
metrics
Internal buzz monitoring
competitive research persistent search
mkt trends research persistent search
competitive & trend precision search
brand/reputation monitoring search | news & blogopshere
Web feed workflow for 360 degree marketing
Harnessing Web Feed Workflows
scott niesen | director of marketing | [email protected] | attensa.com/blogs/attensa
