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When planning a Big Data strategy implementation, you address how that strategy can create business value. Ever wonder what additional value is possible ? HP HAVEn can provide opportunities to create more value for business and your customers. However, you can’t just tack Big Data capabilities onto your existing solutions. You must understand what data you already have access to, what data you could potentially have access to, how you could use that data, and what value that data could create. In this session, we will discuss these Big Data opportunities and how your industry plays a role in how you extract value from your growing pool of information.
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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Aligning business and IT for success Angela Chin
December 10, 2013
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
My background
Title
HP Global Consulting Strategist
IT industry experience
• Global service portfolio management for big data,
cloud, and service management
• IT Service management consulting
• Mission critical service consulting
• Accredited ITIL® trainer
Professional information• HP service management profession past global lead
• Chinese translation of the ITIL V3 books and exams
• ITIL® V2 Service Manager and ITIL®V3 Expert Certified,
Years at HP
18
Current responsibilities
• Big data service global portfolio management
• Service management consulting
• HP service manage profession leadership
Name: Angela Chin E-mail: [email protected]
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4
Agenda
How does IT create value for the business?
How can your business create value using big data?
What should IT be talking to the business about?
What data do you already have?
What data could you obtain?
How do other organizations use big data to create value?
How can you prioritize all these opportunities?
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
How does IT create value for the business?
IT organizations do NOT create value by
• Managing servers, storage and networks
• Logging, resolving and closing incidents
• Developing, deploying and managing applications
We spend much of our time doing these things
• But the business that funds our activities really doesn’t care about them
The business would be very happy if
• The technology didn’t need any management
• Incidents didn’t happen
• Applications didn’t need any effort to create and manage
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6
How does IT create value for the business?
Data Server Application NetworkEnd user
computingCustomer
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7
How does IT create value for the business?
Data Server Application NetworkEnd user
computingCustomer
Money spent
Value added
Value realized
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8
How does IT create value for the business?
The Business
Business unit Business unit
IT
IT unit IT unit IT unit IT unit
External customer External customer External customer
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
How does IT create value for the business?
The business
Business unit Business unit
IT
IT unit IT unit IT unit IT unit
External customer External customer External customer
Money spent
Value Added?
Value realized
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10
How can you create value using big data?
Data
Information
Knowledge
Wisdom
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11
Two views of big data
IT sees big data as just more infrastructure
Marketers, analysts, are
hungry to explore Big
Data for business value
If necessary, they’ll look
for resources beyond IT
“When we talk to the IT
infrastructure team about
big data, most of them say,
‘It’s not really a focus for
us.’ When we speak to the
business team, they say,
‘Oh, big data is huge.’ So
there is kind of
disconnect.” – Simon Robinson (451 Research),
interview in MIT Sloan Management
Review, June 7, 2012
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12
Variety
Data
formats
Voracity
Consumption &
processing
What does big data look like to IT?
Volume
Data scale
Velocity
Speed & direction
Capture
Backup &
restoration
Storage
Protection
Retention
Archival
Destruction
Movement
Governance
Analytics
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13
What does big data look like to the business?
Greater understanding of customers and
markets
Faster time to exploit opportunities
Ability to create completely new
business opportunities
Increased productivity
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14
If you discuss how big data can create value for your business, you may find that
they suddenly have a much better perception of the value of IT.
How can you create value using big data?
IT cannot do this separately from the business
The business will have a greater understanding of their strategy and priorities
The business cannot do this separately from IT
IT has a greater understanding of the technology and what it can do
Your big data project must involve IT and the business from the start
Create a team to investigate how big data could create value
Include stakeholders from multiple business units as well as from IT
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.15
What should IT be talking to the business about?
What data do you already have?
What data could you obtain?
How do other organizations create
value with big data?
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16
What should IT be talking to the business about?
What data do you already have?
Data may be collected by different groups for different purposes
Data may be stored in many different places and formats
The business may collect data that IT knows nothing about
IT may know about data that the business doesn’t realize they could use
There is usually no catalog or tool to help you understand what data you own
You may want to create a data catalog to maintain this information for the future
There may be transient data that you discard without realising its value
Understanding what data you have may trigger ideas about how it can create value
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17
What should IT be talking to the business about?
What data could you obtain?
This is your opportunity to be creative
Could you use sensors or video?
To get data about movement of people / things
Could you collect data from customers?
How do they use your products and services?
What new products or services would they like?
Could you collect data from suppliers?
To learn more about your business supply chain
Be creative. What additional data could
you collect?
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18
What should IT be talking to the business about?
How do other organizations create value with big data?
Understanding variability in customers and markets
Experimenting with different products, services, or marketing
Automating decisions
Providing increased transparency and accountability
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19
How do other organizations create value with big data?
Examples from different industries
“You may also want…” messages for online shoppers
Personalized medicines in the healthcare industry
Targeted employment intervention in the public sector
Targeted political advertisement based on segmented demographics
Understanding variability in customers and markets
Could your business offer differentiated products or services to different market segments?
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.20
How do other organizations create value with big data?
Experimenting with different products, services or marketing
And collecting detailed data to help understand how effective these are
Examples from different industries
Evidence based treatments in the healthcare industry
Effect of physical product placement in a supermarket
Soliciting customer input to design in manufacturing industry
Trialing multiple versions of retail products
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21
How do other organizations create value with big data?
Automating decisions
To provide more consistent and faster responses to changing conditions
Examples from different industries
Optimizing the supply chain in the retail sector
Fraud analysis in financial services
Use of sensor data to automate energy production
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.22
How do other organizations create value with big data?
Providing increased transparency and accountability
By showing who has made what decisions, and what impact these have had
Examples from different industries
Performance dashboards in the public sector
Regulatory and compliance support in the finance and pharmaceutical industries
Tracking system for delivery services providing data to end customers
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.23
How can you prioritize all these opportunities?
There may be lots of different opportunities for investment
How are you and the business going to decide which big data opportunities to invest in?
What about all the other things that you are also considering?
What is a service portfolio?
A service portfolio is much more than a list of services
It is a description of services in terms of business value
It is a tool to help you understand and compare services
It includes current services, planned services and retired services
It helps you to make the right decisions about future investments
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.24
How to create a service portfolio
Understand
business
outcomes
Review
existing
services
Prioritize
portfolio
changes
Document
portfolio
Build
business
cases
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.25
In conclusion
Variety
Velocity
Volume
Voracity
IT BusinessUnderstanding variability
Experimenting
Automating decisions
Increased transparency
Data analytics and service design
VALUE
Business
strategy
Big data
refinery
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
“The gap between organizations that achieve benefits from big data …and those that struggle...will widen. Successful organizations will target big data projects at delivering big
business impact .”Forrester Research, Inc. “Big Data Adoption Trends In
Asia Pacific: 2013 to 2014” January 23, 2013
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.27
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