1. Social Media for Business David Sim and Rene Looper
2. Social Media is people having conversations online
4. Marketing Developing relationship with customers, partners,
suppliers. 14%vs 74%
5. Monitoring Leads, Reputation Management, Product
Development
8. Human Face, Connecting with Community,Product Promotion,
R&D, Customer Support
10. Research, Reputation Management
11. In June.... 350 million active users! 1 in 3 adults.
12. You Tube
4.7bn Videos Watched in April in UK alone
cf. BBC: 79m
18.5 million users in UK +57%
13. Second only to Google as search engine
14. Uploading is free
15. Return on Investment
16. Social Media is like teen sex Everyone wants to do it No
one knows how When it's finally done there issurprise it's not
better Avinash Kaushik Analytics Evangalist, Google
19. Measuring Success
Qualitative
Build better relationships with key audiences
20. Participate in new conversations
21. Move from monologue to dialogue with customers