Drive Business with IBM Connections Content Manager

Heidi Ambler

Director of Product ManagementSocial Software

IBM Corporation

Friday, June 28, 13

Who I Am

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Share Away...

Learning about the awesomeness of #IBMConnections from @heidi_ambler #soccnx

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on how Social Collaboration is driving business value

Friday, June 28, 13

Market data ... Where we are

28# of hours employees

spend writing emails & searching for information

Source: McKinsey, July 2012 http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy

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70% Searching, instead of...

• Re-using intellectual capital to:

• drive growth

• drive innovation

• solve customer problems

• sell more ... !

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It’s time to discover and reuse ...

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... and there are other forces at play changing the way we collaborate

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Mobile is Transforming How We Interact

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Cloud is Transforming Business Operations

Organizations are exploiting these cloud business enablers to drive innovation that extends well

beyond IT and into the boardroom.Business Scalabilityinstant capacity Masked

Complexityhandled by the cloud so you don't have to

Value Chain Connectivityeliminates traditional IT barriers

Cost Flexibilitypay as you go

Market Adaptabilityeasy to sample and deploy

Content-Driven experience customized by user need

Source: IBM Institute for Business Value Analysis 2012 http://www.ibm.com/services/us/gbs/thoughtleadership/

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Social + Mobile + Cloud + People= Business Value

Our Focus...

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Social -> Business Value

25%Improvement in

knowledge worker productivity

Source: McKinsey, July 2012 http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy

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Social -> Business Value

$1.3 Trillion

Source: McKinsey, July 2012 http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy

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Annual value that could be unlocked by social technologies in 4 sectors analyzed

Friday, June 28, 13

Social -> Business Value Spending is Increasing

Enterprises will spend $3.5 Billion in 2016 in enterprise social software up from $0.5 Billion in 2010

Source: http://www.idevnews.com/stories/5045/In%202012,%20Workers%20To%20Demand%20More%20Social%20Media,%20Mobility,%20Report%20SaysJan 2012

That’s 700% growth!

Source: http://bit.ly/IDCSocBizJune 2011

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50 percent of large organizations will have internal enterprise social networks,

of which 30 percent will be considered “as essential as email and telephones are today”

Gartner Research

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26%more revenue per employee

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40%year-over-

year increase in new

business

33%time reduced to take new products to

market

Source: IBM Social Business Customer Testimonialshttp://www.ibm.com/social-business/us/en/customers.html

IBM Social Business ROI

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I want these results... What do I need?

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One Platform#ibmconnections

Friday, June 28, 13

IBM Leads in Social

1Source: Gartner Magic Quadrant for Social Software in the Workplace, August 2009-20112Source: The Forrester Wave™: Enterprise Social Platforms, Q3 2011 and The Forrester Wave™: Cloud Strategies for Online Collaboration Software Vendors, Q3 2012,

Forrester Research, Inc 3Source: IDC: Number 1 position from 2009-2011, IDC Worldwide Enterprise Social Software 2011 Vendor Shares, doc #235273, June 2012.

4Source: Aragon Research Globe for Enterprise Social Software, Aug 2012

Friday, June 28, 13

Social -> Business Value

6areas proven to benefit

from Social Business

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Social Business Patterns

Merger & Acquisition

Find Expertise

Safety

Knowledge Sharing & Ideation

Recruiting & Onboarding

External Customer Insights

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Social Business Patterns

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Use Case #1Knowledge Sharing and Ideation

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How to get from Ideas to Documented Knowledge

• From Idea to Activity to

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Crowdsource ideas

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Work openly & foster transparency

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Create a hub for team collaboration

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Socialize Content Management

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Structure your Document Management...

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... and make sure it is not buried somewhere

Friday, June 28, 13

Remember: Content is only valuable ...

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... if the right people can find it at the right time

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Create Brand Advocates

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Gain customer insights

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In summary...

Source: Whitepaper: The Compelling Returns from IBM Connections in Support of Social Business http://www.ibm.com/social-business/us/en/understand-the-benefits.html

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And there’s more patterns, that all add

up to...

Friday, June 28, 13

Proven Business Value Across the Board

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• Social is here so you want to start now

• It’s important to have a single integrated social business platform

• Social can and will change how business is conducted

If you leave with nothing, leave with...

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Learn More• Social for Business: http://

ibm.com/social

• Get started today! http://ibmcloud.com/social

• Video: Social Business is more than networking: http://www.youtube.com/watch?v=B2rvLuzrjq0

• Platform Demo: http://www.youtube.com/watch?v=PYMlu5KXN7Y

• App Catalog: http://catalog.lotus.com

Friday, June 28, 13

Learn More

• 6 Patterns - http://www.bloomsocialbusiness.com/ibm-6-patterns-in-achieving-social-business-success/

• 6 Patterns (eBook) - http://social.bz/download/IBM-social-patterns.pdf

• Can’t Miss Blog - http://www.lbenitez.com

Friday, June 28, 13

Thank You!

Friday, June 28, 13