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how we create the grusp and the phpday as one of the most important technology conference in italy
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ideato*
CEO & Founder
Who am I
president
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Who am I
president
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no-profit association
no offices
online meetings
300 members in the whole country
promote good dev practices
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O!"# $p%! & '()#...
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Not enough
(real)
developers
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Companies don’t train properly their developers, freelancers don’t find (an excuse)
to learn high level stuff
Should we create something to help the
grown of a better ecosystem for (php)
developers?
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(an ecosystem building case study)
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* free* in italian* “for the community”
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It could work!
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After 5 editions we declare it a...
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(partial)
#FAILure
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* free => 40% drop-off rate* not appealing enough for the (foreign) php-rockstars* too many beginner talks
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we were limited by the
budget
L#&r!, D!, R"p"#$Conference is for pros
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Not for hobbyist but for pros!
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No more free tickets
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* book a better venue* invite foreign speakers* have some budget left for other activities
It’s not free but...we can
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English is our lingua franca
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languages evolution
0
25
50
75
100
2003 2004 2006 2007 2008 2009 2010 2011 2012 2013
english italian
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* reached new attendees * introduced italian speakers to an international audience * facilitated international synergies
It’s not in italian so we...
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2003 2004
2006 2007
2008 2009
2010 2011
2012
2013500 tickets sold
300 attendees each day
L"#r%, D%, R"p"#$take back italian fellows
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The“PUG Program”
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Bring some love to the “other side of the community”
* Cheap (but not free) conferences in italian as a “gym” to raise new speakers and developers* Create connections with local companies* Write and translate books in italian
L"#r%, D!, R#p#&'helping ourself is to help other communities
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Raise the bet
and other 15 conferences...
L#&r!, D!, R"p"#$a lean process (?)
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jsDay + phpDay 201414th-17th May 2014 Veronawww.phpday.it / www.jsday.it
