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BUILDING SOCIAL CAPITAL THROUGH SOCIAL NETWORKING
Nell Eckersley
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Agenda
What is Social Capital? College and
career transition Communicating
with family Creating personal
learning networks
Integrating Technology
Social Networking Tools LinkedIn Facebook YouTube Tumblr Twitter
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Learning Objectives
By the end of this workshop you will be able to: Define Social Capital as it pertains to your
students Explain two ways to think about how to best
integrate technology into your teaching practice Describe 5 social networking tools and what
each one is best suited for Identify two social networking tools that would
best suit the needs and interests of the students you work with
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What is Social Capital?
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What is Social Capital?
“The central premise of social capital is that social networks have value. Social capital refers to the collective value of all "social networks" [who people know] and the inclinations that arise from these networks to do things for each other ["norms of reciprocity"].”
The commonalities of most definitions of social capital are that they focus on social relations that have productive benefits
Social capital is about the value of social networks, bonding similar people and bridging between diverse people, with norms of reciprocity (Dekker and Uslaner 2001http://www.socialcapitalresearch.com/literature/definition.htmlhttp://www.bettertogether.org/socialcapital.htm
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Why is Social Capital Important? Leverage relationships for personal and community
transformation At least 60% - some report even higher statistics - of
all jobs are found by networking Students of college educated parents have greater
access to the forms of cultural and social capital that facilitate access to educational and economic opportunities in our society. Recent research has shown that first-generation students and their parents often lack important “college knowledge” about the process of preparing, applying, and paying for college due to the lack of experience with postsecondary education in their families
http://0-nces.ed.gov.opac.acc.msmc.edu/pubs2001/2001072_Essay.pdf
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Why is Social Capital Important? Stay in touch with family in other
countries Keep track of what children are doing on
social networks Control one’s online presence Find people with similar interests Meet people where they are
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Pew Internet and Family Life Project According to the Pew Internet and
American Life project, "As of May 2013, almost three quarters (72%) of online U.S. adults use social networking sites, up from 67% in late 2012"—and up from just 8% in February 2005
http://pewinternet.org/Reports/2013/social-networking-sites.aspx
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Integrating Technology
POST Method
P is People. Know the capabilities of your audience. Know what scaffolding they’ll need.
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Our “People”
StudentsStaffSelf
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POST Method
O is objectives. Pick one. Decide on your objective before you decide on a technology. Then figure out how you will measure it.
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Instructional “Objectives”
Presenting Information Enhancing communication between
student and teacher Enhancing communication between
students in collaborative or cooperative learning groups
Supporting student creation and/or student use of technology for learning
Using productivity tools for classroom management
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POST Method
S is Strategy. Figure out what will be different after you're done. Imagine you succeed. How will things be different afterwards? Imagine the endpoint and you'll know where to begin.
http://www.voorhees.k12.nj.us/Page/4578
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Instructional “Strategies”
Collaborative WritingMultimodal CommunicationOnline NetworkingMobile LearningProductivity
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POST Method
T is Technology. A community. A wiki. A blog or a hundred blogs. Once you know your people, objectives, and strategy, then you can decide with confidence.The POST Method: A systematic approach to social strategy by Josh Ber
noff
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Examples of “Technology”
YouTube Tumblr Twitter LinkedIn Facebook
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SAMR Model
http://www.youtube.com/watch?v=us0w823KY0g#t=109
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Social Networking Tools
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How to create a compelling LinkedIn Profile
http://www.linkedin-makeover.com/linkedin-profile-samples/
LinkedIn Resume http://www.makeuse
of.com/tag/2-tools-turn-linkedin-profile-neatlooking-resume/
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http://www.makeuseof.com/tag/this-is-how-you-use-facebook-to-find-a-job/
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YouTube
http://mashable.com/2011/01/17/tips-video-resumes/
http://www.youtube.com/watch?v=tTvbf1WVYFE
Youth Build Members use video to demonstrate employment skills
VIDEO RESUMES
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•Members will compile a list of their employment and transferable skills
•Members will choose three skills to be demonstrated on video for potential employment
•Members will write a short script to present their skills and abilities on camera
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Construction and Maintenance Skills
Youth Build students are actively involved in construction, restoration and maintenance of homes and buildings throughout Ulster county.
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Individual Career Skills
Some Youth Build members already possess skills learned from previous jobs or volunteer work
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Leadership Skills
Youth Build members are required to attend leadership trainings and to actively participate in volunteer work
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Video Record Youth Build Members Members will introduce themselves and
their career interests Members will demonstrate three skills on
camera to be viewed by potential employers
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Tumblr
Traditionally Tumblr is used for ‘Tumblogging’, posting short blog posts in the form of images and videos and accompanied by snippets of texts
http://www.webdesignerdepot.com/2012/10/20-stunning-tumblr-portfolio-themes/
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How important is Twitter in your Personal Learning Network?
http://elearnmag.acm.org/archive.cfm?aid=2379624
Retweets
RT @Username43
The Power of the Hashtag
#EdTech#AdultEd
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Hashtags
Anyone can make up a hashtag, but for it to be useful as a search term, others have to use it for the same consistent purpose
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Interactions and Mentions
Anatomy of a Good Tweet
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Shortened URLS
http://ipadeducators.ning.com/profiles/blogs/preparing-your-school-for-an (73 characters)
http://bit.ly/YZ8Jlk (20 characters)
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Finding People to Follow
Most websites have a Twitter follow button
Search hashtags and words #AdultEd When you find one person to follow,
see who they follow
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Search Twitter
Search on http://Twitter.com for people, keywords or hashtags
Search on http://Search.Twitter.com for keywords or hashtags even if you don’t have a Twitter account
Track hashtags and tweet from http://tweetchat.com/
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Helping People to Find and Follow You
Use recognized hashtags (like the conference hashtag)
Tweet useful content (links are good) Follow people (some follow back) Retweet people (they might follow you) Include your Twitter handle on your
business card and your email signature
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http://nelightful.weebly.com/building-social-capital-through-social-networking.html
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Nell Eckersley Twitter: @LACNYCNell Email: [email protected] http://www.scoop.it/t/twitter-in-adult-educ
ation http://slidesha.re/YyEeWt
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Helpful Links
http://infed.org/mobi/social-capital-and-lifelong-learning/
http://www.dnaindia.com/analysis/1822373/column-social-capital-from-networking-websites-is-a-reality-today
http://www.slideshare.net/gcheliotis/social-networks-and-social-capital
http://www.socialcapitalresearch.com/literature/definition.html
http://www.americanlibrariesmagazine.org/article/understanding-social-capital
