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Segmented Approach to Monetizing Games -- Herat Maniar, General Manager-Business Development at vserv.mobi (The Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/)
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Global Ad Exchange with In-App Media for Smart
Feature Phones and Smart Phones
$$$ Know your Users
Where Are Your Users?
Gross National Income Map
Platform Spread
Source: sourcedigit, Ericsson Mobility Report 2012
NET ADDITIONS TO THE GLOBAL MOBILE AUDIENCE (MN)
Brazil (+9 million), Indonesia (+7 million), and the Philippines (+5
million) were among the countries with the top additions of subscriptions
PENETRATION % (Q3 2012)
China, India and other APAC countries have a
lower penetration but lead in terms of numbers
Understand your Target Users
Developed Markets
• Shell out cash more easily
• Prefer form excellence, functionality assumed
• Mobile Natives + Mobile Immigrants
Emerging Markets
• Prefer function over form
• First time Internet users, Mobile Natives
• Can’t/won’t pay
Users <3 Free
App store Distribution
Research!
• Great Paid monetisation model
– Shazam, Dropbox
• Great In App Purchase model
– Supercell, Playtika
• Great Ad revenues model – Herocraft, Accuweather
• Great Hybrid model – Truecaller, Zeptolabs
WHY WORK WITH US
STRONG BRAND SALES TEAM, CLIENT-AGENCY RELATIONS 1
DISRUPTIVE VALUE TO ADVERTISER VIA AudienceProTM 2
IN HOUSE STRATEGY & RICH MEDIA STUDIO SUPPORT 3
Leader in Emerging Markets
SE ASIA:
MIDDLE EAST & AFRICA:
EUROPE:
LATIN AMERICA:
REST OF ASIA: 12%
18%
18%
8%
10%
NORTH AMERICA: 7%
45 billion Ads/month
ENGAGE AUDIENCES GLOBALLY India – SEA – MEA - Europe – US – LATAM - ROW
INDIA: 27%
AUDIENCEPROTM – BRIDGING THE INFO GAP
Through tie-ups with Telcos, precision targeting can be achieved by using age, gender, location, monthly bill and type of
connection information.
DEMOGRAPHICS SPENDING POWER
MOBILE USAGE
OUR AD FORMATS FOR SMART FEATURE PHONES & SMARTPHONES
Full Screen!
Uncluttered
IMPACT GUARANTEED Minimum 5% CTR
EMOTIONAL + TANGIBLE CONNECT
Form Fill Video 360 swipe
Over 2000 Campaigns live at any given point
OUR ADVERTISIERS
Developer Partners
• Founded in Jan 2010, headquartered in India
• Leading Mobile Ad network with over 20,000 exclusive Apps
• Pioneer of the AppWrapperTM technology for J2ME / Android / WP7
• Global Team of 110 passionate people across Mumbai, Delhi,
Bangalore, Singapore, Jakarta, Ho chi minh, Dubai, Cape Town, San
Francisco & London
• Advertisers include Fortune 500 Brands Globally
• Investor – IDG Ventures