Development District Association of Appalachia Conference

Highlights of “ARC Smartphone Use for Business Applications Workshop”

AndHighlights of “ARC Professional Use of Social Networks”

March 19, 2012

Angela SieferSocial Technologist

Part 1: Highlights of ARC Smartphone Use for Business

Applications WorkshopPart 2: Highlights of ARC Professional Use of Social

Networks

Part 1: Smartphone Use for Business Applications

Loyalty Programs, Customer Relationships, & Processing Credit Cards

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82 million smartphones are in circulation today in the U.S.

1 in every 3 people, 13 and older, owns one — and that figure is expected to double by 2015.

-Forrester Research

But mobile commerce is expected to account for $6 billion, or just 2% of overall e-commerce sales this year, according to Forrester Research.

FORRESTER 2011 RESEARCH•The mobile/social/local combo will explode in usage but generate little revenue. •Mobile marketing spend will grow significantly and surpass $1 billion in the US as consumers spend billions via mobile.•Companies will invest first in convenient services for customers.

REASONS WHY YOUR BUSINESS NEEDS A MOBILE STRATEGY

MOBILE WEBSITES

MOBILE CAMPAIGNS, ADS & APPS

MOBILE APPS•Mobile apps serving up informative tips, educational bits, or pure entertainment or gaming.

•The best way to use apps is to create something that is useful and valuable and functional.

MOBILE APPS

Big Idea?

LOCATION-BASED SERVICES

LOCATION-BASED SERVICES

More than 50% of respondents indicated that they wanted to receive location-specific advertising, per JiWire's Mobile Audience Insights Report.

FOURSQUARE

FOURSQUARE - WHAT IS IT FOR THE USER?

•A game. Over 10 million users.

•Primarily for letting your friends know where you are & figuring out where they are.

•Secondly for collecting points, prize badges, and coupons/deals.

FOURSQUARE - WHAT IS IT FOR A BUSINESS?

•A promotional app. July 2011, more than 500,000 businesses were using it.

•Businesses can offer specials to their customers, helping businesses find new customers and rewards their most loyal ones.

•They can see useful information about their visitors, like what times and days are most popular, and who are your most loyal customers.

The Radisson Hotels in England are rewarding customers with more sleep.

FOURSQUARE: IN ACTION

McDonald’s offered a summer special to encourage people to try

a McCafe beverage.

Geo-Location Games

TWITTER

TWITTER - WHAT IS IT? Twitter is a means to communicate and stay connected

through the exchange of 140 characters or fewer.

HOW TO USE IT•For customer service and building loyalty.

•To create “buzz” around events, products, services.•To communicate information in real-time.

•To promote deals, specials, coupons.•To listen to customers.

QR CODES

WHAT ARE THEY?

When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to

digital content on the web; activate a number of phone functions including email; and connect the mobile device

to a web browser.

QR CODES - HOW TO CREATE THEM & READ THEM

•Use a QR code generator. They are free!

•Two that are good include KAYWA and KEREM ERKAN.

•Use a QR code reader such as BAR CODE SCANNER, RED LASER or I-NIGMA

CREDIT CARD PAYMENTS

WITH SMART PHONES

Example 1: SQUARE• Free reader, free app.

• Takes Visa, Mastercard, AmEx, Discover.

• 2.75% rate per swipe no matter what card.

• Industry standard security practices.

•Send receipts via text message or email instantly.

•Runs on Android or iPhone

Example 2: GOPAYMENT•Free reader & free app.

•Takes Visa, Mastercard, AmEx, Discover

•Compatible with Android, iPhone, Blackberry

•1.7% per swipe fee for high-volume (12.95 monthly fee)

•2.7% per swipe fee for low-volume

•Customize with tax rate.

•Customers easily add tip.

OVERWHELMED?

Part 2: Professional Use of Social Networks

Why.

Trust

Relationships

How.

http://thecommonloon.blogspot.com/

Which Way To Go

Watch, Listen, Learn, Adapt

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Focus on Relationships

http://www.innocentenglish.com/funny-amazing-pictures-videos/cute-kitten-puppy-animal-pics/cute-animals-2.html

Be Genuine

Angela Sieferangela@shinydoor.com614-537-3057@angelasiefer

http://shinydoor.com