How Analytics Optimize Migration to Amazon Web Services, Microsoft Azure and Other Public Clouds

IT & DATA MANAGEMENT RESEARCH,

INDUSTRY ANALYSIS & CONSULTING

Torsten Volk

Managing Research Director,

EMA

How Analytics Optimize Migration

to Amazon Web Services, Microsoft

Azure and Other Public Clouds

Andrew Hillier

Chief Technology Officer

Cirba


INDUSTRY ANALYSIS & CONSULTINGSlide 2 © 2017 Enterprise Management Associates, Inc.

Torsten Volk, Managing Research Director, EMA

Torsten specializes in topics that lead the way from hybrid cloud and the software-defined

data center (SDDC) toward a business-defined concept of enterprise IT. Torsten

spearheads research projects on hybrid cloud and machine learning combined with an

application- and service-centric approach to hyperconverged infrastructure, capacity

planning, intelligent workload placement, public cloud, open source frameworks, containers

and hyperscale computing.

Andrew Hillier, CTO, Cirba

Andrew has over 20 years of experience in the creation and implementation of mission-critical

software for the world's largest financial institutions and utilities. A co-founder of Cirba, he

leads product strategy and defines the overall technology roadmap for the company.

Prior to Cirba, Andrew pioneered a state-of-the-art systems management solution which was

acquired by Sun Microsystems and served as the foundation of their flagship systems

management product, Sun Management Center.

Featured Speakers


INDUSTRY ANALYSIS & CONSULTINGSlide 3 © 2017 Enterprise Management Associates, Inc.

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Rapid Public Cloud Growth Fueled by Development

Slide 4 © 2017 Enterprise Management Associates, Inc.

75%

20%

5%

Public Cloud Use

Using Planning No Plans

70%

20%

PUBLIC CLOUD HYPER CONVERGED

2016 GROWTH

82%

13%

5%

Who Swipes the Credit Card

Development IT Operations Other

Public Cloud Market Size (estimation): $25 Billion



Rapid Growth of Market Leaders


Amazon Web Services:• Growth in 2016: 55% to $13 billion

• Over 1 million user accounts

• AWS Re:Invent grew by 61%

to 32,000 attendees

• Nearly 100 services available

(30% growth)

Microsoft Azure:• Growth in 2016 over 100% to $4 billion

• 120k new subscriptions/ month

• Near 2 million SQL Databases

in Azure

• Over 4 million users of Azure team

services for Visual Studio

• Approximately 70 services available



Inefficiency as a Side Effect of Rapid Growth

• Business pressure for rapid POCs

and releases

• Pay as you go models for

essential services:

• Database

• Active Directory

• Machine Learning & Analytics

• Frequent cost overruns of over

50%


Overprovisioning50

Unused VMs

30

0

10

20

30

40

50

60

OPEX Waste in % of IT Budget



The Second Wave: Moving Traditional Enterprise Apps

First wave: all about the

“DEV” in DEVOPS.

1. 90% focused on

DevOps and born in

the cloud apps

2. API was the central

driver of adoption


Second wave: focus on the

“OPS” aspect

1. Modernizing and moving

enterprise apps

2. Addresses the over 80% of

traditional workloads



Key Adoption Barriers for Public Cloud Today

• Security: Lack of control and understanding

• Regulatory compliance: Legal concerns

• Management: Different toolset

• Performance: Workload characteristics,

dependencies and understanding of Cloud

• Availability: Lack of transparency




Lots of Choices: Each with Different Parameters

HOSTEDMega Clouds: Amazon, Azure, Google

Cloud Platform, Softlayer, Salesforce

Large Vendors and Telcos: Docker Data

Center, Virtustream, Rackspace, Hostway,

CSC, Verizon, Artisan Infrastructure, 1&1,

CloudSigma, Interroute, Dimension Data,

Century Link, Comcast

Specialized & Boutique Clouds: iLand,

Dincloud


PRIVATEOpenSource: OpenStack, Docker,

Rancher

Commercial

Vmware, Microsoft, ZeroStack,

StratoScale, Embotics, Platform 9, BMC

Commercial (Hyperconverged): Nutanix,

HPE, Dell/EMC, IBM



Your Challenges in a Nutshell


Stop managing

infrastructure

Plan moving of

traditional

applications

Cost Control

www.densify.com © Cirba Inc. 2017 All rights reserved.

Cloud Native

Infrastructure

Managers

Developers

Virtual Bare MetalMidrange

ContainersPaaS

On-Prem

IaaS (S/M/L) Bare Metal Containers

Cloud Hosted

?

“How do I get out of the business of managing

infrastructure?”

Where the world is going


The challenge

Where you put something depends on what it is doing

Batch job that runs hot and then turns off

Continuous business service that runs 24x7

Scale-out app that dynamically starts and stops VMs


Public

Bare Metal

On-Prem

Virtual/Cloud

Public

IaaS

De-Risk & Densify

Transform to Cloud

Reduce Cloud Spend

1

2

3

Placement

OptimizationBump-Up Reclaim

Bump-Up Reclaim

License

Optimization

Placement

OptimizationBump-Up Reclaim

License

Optimization

Billing

Densify.com use cases


Real World Example: Value of Analytics

T-Shirt instance sizing model

Cost based on catalog size

Typically sized to peak utilization

User pays for capacity whether it

is used or not (no overcommit)

S M L

Cirba analyzed 983 real workloads to

determine the impact of optimization analysis

on the 1-year hosting cost in Amazon AWS:

Sized As-Is (No Optimization):

$2,368,899

Optimized with densify.com:

$1,892,733

Net Impact: 20%


What if we use a different cloud model?

T-Shirt instance sizing model

Cost based on catalog size

Typically sized to peak utilization

User pays for capacity whether it

is used or not (no overcommit)

S M L

Bare Metal Serverswith VMware

Dedicated bare metal servers

User pays for server, not VM

Hypervisor allows workload stacking

User has opportunity to dovetail

workloads and leverage overcommit


What if we use a different cloud model?

AWS 1-year Hosting Cost

with densify.com catalog optimization

S M L

Bare Metal Serverswith VMware

Net Savings vs

optimized AWS:

48%

$1,892,733

SoftLayer Bare Metal 1-year Hosting Cost

densify.com placement & allocation optimization

$983,625

Coming Soon…

+


What if we use containers?

AWS 1-year Hosting Cost

with densify.com catalog optimization

S M L

Net Savings vs

optimized AWS:

82%

$1,892,733

Extra large Amazon Instances with optimized

container stacking using densify.com

$325,285

x1.32xlarge

intances

(128x1952)

Docker

Containers

www.densify.com © Cirba Inc. 2017 All rights reserved. © 2017 Enterprise Management Associates, Inc.

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