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2. How Can Your Business Succeed Online In 2013 Try social commerce e.g. selling products on your Facebook Page3. Make Your Website Mobile EnabledPWC have estimated that mobile internet use will surpass desktop use within the next 3 years. Yet, only a quarterof businesses have a mobile enabled website. It is important to make sure your website offers a seamlessexperience whether it is accessed from desktop or a mobile phone.If you want your business to capitalise on the mobile marketing trend, at the least you should make your websitemobile enabled.How to Make Sure Your Website is Mobile-Enabled?Creating a mobile website is not as difficult as you might think. The approach depends on whether you alreadyhave a website for your business or you are starting from scratch.If You Dont Have A Website:If you are creating a new website then I highly recommend creating a responsive website. Responsive web-designis a new approach for creating websites where CSS techniques are used to scale the site automatically to fit thescreen resolution of the user. This ensures users can access your website seamlessly from a desktop, tablet orsmart phone. It also means there is no need for your business to create and maintain separate versions of yourwebsite for each device.If You Have a Website That is Not Mobile-Optimised: 3. How Can Your Business Succeed Online In 2013If you already have a website, the chances are the design is not responsive. In such cases, creating a separatemobile version of your existing website is a more suitable option. There are several web-based services you canuse to create a mobile version of your site.4. Change Focus from Direct Marketing to Inbound MarketingInbound marketing is the new way of marketing that is much more productive and efficient than traditional directmarketing methods. Inbound marketing is a highly targeted marketing approach that involves acquiring customersby creating exceptional content and information.It typically involves creating quality content to attract prospects towards your website and then using leveragingwebsite to convert them into leads for your business. It is far more efficient than traditional marketing methodslike billboard advertising or even direct mail.Inbound marketing is also more cost-effective and cheaper than traditional marketing methods. Studies havefound that businesses that use inbound methods have a 62% lower cost-per-lead than companies that focus onoutbound tactics. (Source: Hubspot).The 3 main stages of inbound marketing: Get Found (Via methods such as content creation, SEO, Internet marketing, Social Media) Convert (Via methods such as landing pages, lead capture forms, call to action) Measure and Refine (By monitoring your stats closely and taking action where needed)5. Invest in Content CreationContent marketing, the process of creating and distributing content, is at the heart of inbound marketing.Publishing content is one of the most effective ways to attract customers and drive traffic to your website.Although it takes time and effort to create quality content, the benefits are well worth the effort. 4. How Can Your Business Succeed Online In 2013Businesses that time and resources to implement an ongoing content marketing plan have a much better chanceof succeeding in 2013. Having a publishing schedule can be a great help and ensures a consistent approach.Types of Content You Can Create:Following are some types of content that you can create as part of your marketing efforts: Publish blog posts frequently Publish articles on topics relevant to your niche Produce White Papers and Reports Create EBooks Publish Documents and Presentations Create EZines Start a Newsletter Offer Webinars, Tutorials and Email Series6. Explore Mobile AdvertisingBusinesses that wish to capitalize on the mobile marketing trend and succeed online in 2013 will need to do muchmore than simply making sure their website is accessible on smart-phones. 5. How Can Your Business Succeed Online In 2013Businesses that prioritise mobile marketing and try out new ways to target this ever-increasing consumer-baseare much more likely to succeed online in the coming year.There are many mobile advertising options that businesses can take advantage of. Here are some of them:a) Mobile Paid Search Ads:Mobile Search Ads is an easy way to get your site listed above other sites on search engines. Most search enginesincluding Google, Bing and Yahoo offer paid search ads that specifically targets mobile customers.b) Mobile Advertising Networks:Mobile advertising networks make it easy for businesses to run and manage mobile ad campaigns on several sites,apps and other channels from a single place. There are many self-service as well as managed mobile advertisingnetworks that your businesses can take advantage of. 6. How Can Your Business Succeed Online In 2013c) Location Based Services:The last couple of years have seen an increase in the popularity of location-based services. Sites like Foursquareand Yelp offer a great way to offer deals to customers based on their location as well as to reward loyalcustomers.Conclusion:2013 is a great year to leverage Internet marketing to grow your business and increase your profits. Whether youare starting a new business or are looking for ways to expand your existing online business, the tips above canhelp you take your online business to the next level.What About You?What are your plans for 2013? How does your business plan to expand its online presence and boost its onlineprofits? Please add your response by leaving a comment below.The Author K.Singh is Web Design Consultant for London based Web Design Company and the Editor-in-Chief ofInternet Marketing & Web design Blog.